Tag: Advertisement
Drake and Jake, Mountain Dew’s millions and the Marvel Universe –...
Alexander Carter, University of Tennessee
Live sporting events are among the few remaining places where advertisers can ensure that...
How social media is helping Big Tobacco hook a new generation...
Robert Kozinets, University of Southern California, Annenberg School for Communication and Journalism
Big Tobacco is increasingly using social media to find new ways to hook...
EXPLORING NATURE
The chickadee in the snowbank: A ‘canary in the coal mine’...
Benjamin Sonnenberg, University of Nevada, Reno
Wet snow pelts my face and pulls against my skis as I climb...
