Tag: marketing
Don’t let ‘FDA-approved’ or ‘patented’ in ads give you a false...
Michael Mattioli, Indiana University
If you’ve ever reached for a bottle of moisturizer labeled “patented” or “FDA approved,” you...
From rebel to retail − inside Bob Marley’s posthumous musical and...
Mike Alleyne, Middle Tennessee State University
The long-awaited Bob Marley biopic “One Love” will highlight important moments in the...
Super Bowl ads: It’s getting harder for commercials to score with consumers
Linda Ferrell, Auburn University and O.C. Ferrell, Auburn University
With the Kansas City Chiefs and the San Francisco...
Take laughter, add tears − the secret recipe for the most-liked...
Niusha Jones, Boise State University and Anne Hamby, Boise State University
Viewers gravitate toward Super Bowl commercials that incorporate...
Focus on right now, not the distant future, to stay motivated...
Kaitlin Woolley, Cornell University and Paul Stillman, San Diego State University
It’s a familiar start-of-the-year scene. You’ve committed to...
Keeping a streak alive can be strong motivation to stick with...
Danny Weathers, Clemson University
Dick Coffee attended 781 consecutive University of Alabama football games. Meg Roh surfed through illness,...
A bottle of scotch recently sold for $2.7 million – what’s...
Hovig Tchalian, University of Southern California
When a rare bottle of Scotch whisky sold for US$2.7 million in November...
5 marketing lessons from the Taylor Swift and Travis Kelce romance
Angeline Close Scheinbaum, Clemson University
What happens when you unite the biggest pop star in the world and a...
EXPLORING NATURE
The chickadee in the snowbank: A ‘canary in the coal mine’...
Benjamin Sonnenberg, University of Nevada, Reno
Wet snow pelts my face and pulls against my skis as I climb...
