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Red Bull’s F1 dominance showcases the extreme power of sports marketing

Robin Ireland, University of Glasgow This year’s Formula One season has been dominated by one driver, Max Verstappen, and...

What to watch for when you are watching the Super Bowl:...

Matt Williams, The Conversation The Super Bowl – an annual celebration of advertising, calorific bar food, Roman numerals and...

Why Maradona’s ‘Hand of God’ goal is priceless – and unforgettable

Stefan Szymanski, University of Michigan Football has “The Catch,” baseball has “The Shot Heard ‘Round the World,” and basketball...

Rugby union’s financial crisis: why the sport’s model is ‘broken’

Christina Philippou, University of Portsmouth As athletes, rugby union players are notoriously robust. But in England, the finances behind...

Rugby union’s financial crisis: why the sport’s model is ‘broken’

Christina Philippou, University of Portsmouth As athletes, rugby union players are notoriously robust. But in England, the finances behind...

Abuse in women’s professional soccer was an ‘open secret’ – the...

Heather Hensman Kettrey, Clemson University and Robert Marx, San José State University An investigation has found that widespread abuse...

Euro 2022: why women’s football remains dominated by the men’s game

Christina Philippou, University of Portsmouth Just over a hundred years ago, women in England were effectively banned from playing...

FIFA’s suspension of Russia is a rarity – but one that...

Stefan Szymanski, University of Michigan The decision by FIFA on Feb. 28, 2022, to suspend Russia from international competition...

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