{"id":1068,"date":"2014-10-11T17:24:48","date_gmt":"2014-10-11T17:24:48","guid":{"rendered":"http:\/\/www.lifeandnews.com\/articles\/?p=1068"},"modified":"2016-08-20T19:46:40","modified_gmt":"2016-08-20T19:46:40","slug":"pull-up-a-chair-we-need-to-talk-about-sexist-language-at-work","status":"publish","type":"post","link":"https:\/\/www.lifeandnews.com\/articles\/pull-up-a-chair-we-need-to-talk-about-sexist-language-at-work\/","title":{"rendered":"Pull up a chair, we need to talk about sexist language at work"},"content":{"rendered":"

By Melissa Yoong<\/a>, University of Nottingham<\/em><\/p>\n

With the arrival of the first woman<\/a> to head the BBC Trust, a perennially tricky question is once again causing awkwardness. Rona Fairhead took the helm of the trust on October 9, but is she be a chairwoman, a chair or a chairman? It might seem like a secondary concern \u2013 the head of the trust does, after all, have a lot to worry about \u2013 but I would argue that it really does matter.<\/p>\n

Earlier this summer, when Fairhead was announced as the preferred candidate for the job, I googled \u201cRona Fairhead BBC chair\u201d, and sure enough, even before I could type the final r, Google helpfully suggested \u201cchairman\u201d. I harrumphed and stuck with \u201cchair\u201d. The results would have been depressingly familiar for many women.<\/p>\n

Many broke the news about Fairhead using the male generic term \u201cchairman\u201d. In The Telegraph\u2019s headline, Fairhead was referred to as both a \u201cbusinesswoman\u201d and a future \u201cchairman\u201d<\/a>, while the Mail Online proclaimed that she would be the BBC\u2019s first \u201cfemale chairman\u201d<\/a>.<\/p>\n

The confusion continued elsewhere. Nicky Morgan, the women and equalities minister, tweeted her congratulations to \u201cthe new BBC chairman\u201d<\/a>\u201c and Fairhead herself was quoted as saying that she was \u201chonoured to have the opportunity to be the chairman of the BBC Trust\u201d.<\/p>\n

The Guardian led with a neutral headline but went on to mention Fairhead\u2019s former \u201cchairmanship\u201d of Barclays<\/a>. And when one reader used the term \u201cchair\u201d in a comment below the article, another retorted: \u201cChairman, if you please. A chair is something you sit on or dance with if you\u2019re Elvis in prison\u201d.<\/p>\n

And despite later criticising The Telegraph<\/a> for referring to the eminently accomplished Fairhead as a \u201cmother of three\u201d in its headline, as well as for its use of the term \u201cchairman\u201d, The Drum used the term not once but twice in its own coverage<\/a> of her appointment.<\/p>\n

This seems to correspond with research<\/a> suggesting that although gender neutral terms are gaining popularity<\/a>, they have not been successful<\/a> in completely replacing male generics, even when referring to women.<\/p>\n

Who\u2019s the boss?<\/h2>\n

Some argue that the term chairman, the male generic, can be used to denote either a man or a woman. But feminists have argued that male generics are not generic at all. Maleness is presumed and women are rendered invisible<\/a> when it is used.<\/p>\n

Taking this view, the University of Melbourne\u2019s Guidelines for Non-Discriminatory Language<\/a> warn that to argue the word chairman, spokesman or master of ceremonies \u201cis simply a functional title like that of secretary and treasurer ignores the exclusionary effect the use of the term may have\u201d.<\/p>\n

It might indeed be argued that using the -man suffix sends a message, particularly to young girls, that certain occupations, roles or positions are meant for men.<\/p>\n

Yes, there are some high-profile women who use a generic male term to refer to their high-flying position and Fairhead is now one of them, but the very fact that she is the first woman to lead the BBC Trust should tell us that there are not enough women in powerful roles yet to make it ok. Feminists argue<\/a> that the language that we use does play a part in maintaining the glass ceiling.<\/p>\n

In a world in which female representation in politics<\/a> and on corporate boards<\/a> is still very low, we should use explicitly feminine nouns<\/a> when referring to women in leadership roles. It is crucial in order to increase female visibility<\/a> in domains that have been traditionally male, sending the message to young girls and women that they can \u2013 and should \u2013 aspire to be the boss.<\/p>\n

Ripping up the style guide<\/h2>\n

There is resistance to change though. According to The Telegraph\u2019s style guide<\/a>, for example: \u201cchairman [should be used] even when she is a woman. Chair, except in direct quotes, means a piece of furniture.\u201d<\/p>\n

So when the newspaper ran its article on Fairhead, the word choice was deliberate. Were the editors even making a point against what has been critiqued as \u201cpolitical correctness gone mad<\/a>\u201d?<\/p>\n

Over the past decades, language reform has been undermined by the conflation of anti-sexism with political correctness. Political correctness, as linguist Sara Mills states<\/a>, has spawned the invention of absurd terms that mock sensitivity to minority groups and which no campaigner ever argued for. The short become \u201cvertically challenged\u201d and the bald \u201cfollically challenged\u201d, a manhole cover becomes a \u201cpersonhole cover\u201d. This ridicule not only devalues women\u2019s experiences, but also calls attention away from the challenges they continue to face in the workplace and the importance of increasing the visibility of women in leadership positions.<\/p>\n

In 1984, Barbara Castle dismissed<\/a> arguments about whether to use chairman or chairwoman as \u201cpsychological frills\u201d distracting feminists from serious goals. \u201cFor God\u2019s sake, what does it matter whether, when a woman presides over a meeting, she is called a chairman or a chairperson?\u201d she said. \u201cI never want to be described as anything so hideous. When I am called a chairman I feel that I am capturing a citadel, not surrendering one.<\/p>\n

I believe such a view still holds true for many but using non-sexist alternatives is not a psychological frill. The fact that male terms are accepted as \u201cgenerics\u201d while female ones are not should be seen as a clear sign of gender inequality. Why is it ok to refer to Rona Fairhead as a chairman, but not John McFarlane<\/a> as Aviva\u2019s new \u201cmale chairwoman\u201d?<\/p>\n

The fact that masculine compounds \u2013 such as chairman \u2013 signify power whereas proposals to use their feminine counterparts are criticised as PC oversensitivity that lack real substance<\/a> indicates that we have not achieved gender equality. The citadel should not have be captured by a select few, such as Rona Fairhead \u2013 its doors should be open to both sexes and being mindful of our language and labels is part of the key.<\/p>\n

\"The<\/p>\n

Melissa Yoong does not work for, consult to, own shares in or receive funding from any company or organisation that would benefit from this article, and has no relevant affiliations.<\/em><\/p>\n

This article was originally published on The Conversation<\/a>.
\nRead the original article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Melissa Yoong, University of Nottingham With the arrival of the first woman to head the BBC Trust, a perennially tricky question is once again causing awkwardness. Rona Fairhead took the helm of the trust on October 9, but is she be a chairwoman, a chair or a chairman? It might seem like a secondary […]<\/p>\n","protected":false},"author":39,"featured_media":6847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/1068"}],"collection":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/comments?post=1068"}],"version-history":[{"count":2,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/1068\/revisions"}],"predecessor-version":[{"id":6848,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/1068\/revisions\/6848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/media\/6847"}],"wp:attachment":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/media?parent=1068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/categories?post=1068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/tags?post=1068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}