{"id":14097,"date":"2018-10-26T01:21:00","date_gmt":"2018-10-26T01:21:00","guid":{"rendered":"http:\/\/www.lifeandnews.com\/articles\/?p=14097"},"modified":"2018-10-27T01:22:56","modified_gmt":"2018-10-27T01:22:56","slug":"why-has-halloween-become-so-popular-among-adults","status":"publish","type":"post","link":"https:\/\/www.lifeandnews.com\/articles\/why-has-halloween-become-so-popular-among-adults\/","title":{"rendered":"Why has Halloween become so popular among adults?"},"content":{"rendered":"

Linus Owens<\/a>, Middlebury College<\/a><\/em><\/span><\/p>\n

Halloween used to be kid stuff. To quit dressing up was an important rite of passage. It meant you were one step closer to becoming an adult. <\/p>\n

Not anymore. Today adults have become avid Halloween revelers, especially young adults<\/a>.<\/p>\n

By 2005, just over half of adults celebrated Halloween. Today, that number has grown to over 70 percent<\/a>. Those between 18 and 34 years old participate at the highest rate, and they\u2019re also the holiday\u2019s biggest spenders, shelling out over twice as much<\/a> on their costumes as older adults and children. <\/p>\n

Halloween celebrations have changed, too: less trick-or-treating and more parties and bar hopping. Today, alcohol is as important as candy<\/a> to the Halloween economy.<\/p>\n

Why has this been happening?<\/p>\n

Some blame it on millennials\u2019 refusal to grow up<\/a> and enter the \u201creal world.\u201d<\/p>\n

But that\u2019s too simplistic of an explanation. I\u2019ve been studying how young adults are celebrating Halloween, and what sort of relationship this might have to the changing norms and expectations of adulthood. <\/p>\n

Young adults\u2019 embrace of Halloween could have something to do with the fact that adulthood itself has changed. <\/p>\n

If Halloween has become more popular among adults, it\u2019s because traditional markers of adulthood have become less clear and less attainable. <\/p>\n

Halloween\u2019s shifting meaning<\/h2>\n

Sociologists tell us if you want to understand a culture, look at its holidays<\/a>. Christmas gift-giving rituals shed light on how we manage social relationships. Thanksgiving feasts depend on shared understandings of family and national origin stories. <\/p>\n

Halloween, with its emphasis on identity, horror and transgression, can tell us about who we want to be and what we fear becoming. <\/p>\n

Historian Nicholas Rogers has argued<\/a> that many of the trends and rituals of the holiday are actually tied to conflicting social values. <\/p>\n

For example, urban legends about razor blades in apples<\/a> in the 1970s reflected cultural anxieties about loss of community and fear of strangers. More recently, debates about skimpy costumes tap into broader concerns about young girls growing up too quickly<\/a>.<\/p>\n

Halloween has also been a holiday embraced by those who were not full members of society. More than a century ago, Irish immigrants, who brought their Halloween traditions with them to America<\/a>, used the celebration to strengthen community ties. <\/p>\n

Initially, their Halloween traditions set them apart. But as they assimilated, they spread the holiday to the rest of the country. By the 1950s, it had become a night for children<\/a>. Later, gays and lesbians<\/a> carved out Halloween as a space where their differences could be celebrated not stigmatized. <\/p>\n

The \u2018emerging adult\u2019 and the space between<\/h2>\n

Today\u2019s young adults, it could be argued, are living in a sort of purgatory.<\/p>\n

Traditional markers of adult responsibility and independence \u2013 family, career, home ownership \u2013 have either been delayed<\/a> or abandoned altogether, by choice or necessity. Transitions to adulthood have become uncertain, drawn out and complicated. <\/p>\n

In recent years, psychologists and sociologists have coined a term for this transitional life stage, which usually spans someone\u2019s 20s and 30s: \u201cemerging adulthood<\/a>.\u201d<\/p>\n

According to these experts, features of emerging adulthood can include identity exploration, focus on the self and a feeling of being caught between two worlds. There\u2019s also a sense of wonder and possibility.<\/p>\n

Others have a less rosy view<\/a> of emerging adulthood, describing it as a time of fear and anxiety about an unknowable future. <\/p>\n

Millennial monsters<\/h2>\n

So why might an emerging adult be drawn to Halloween?<\/p>\n

Most obviously, Halloween costumes let them experiment and explore self and identity. The possibilities are endless. Witch<\/a>? Robot couple<\/a>? Sexy Robot<\/a>? Emoji<\/a>? Banksy\u2019s shredded art<\/a>? <\/p>\n

Young adults I\u2019ve spoken with often identify this as their favorite part of the holiday \u2013 the chance to be, at least for a night, whatever they wish to be.<\/p>\n

Costumes are identity work, but they are also just plain work. That matters in a world in which many young adults are stuck in unfulfilling jobs<\/a>. <\/p>\n

Cultural critic Malcolm Harris<\/a> argues that young adults \u2013 despite being highly educated and hardworking compared to older cohorts \u2013 rarely find jobs matching their credentials and abilities. <\/p>\n

During Halloween, hard work and creative thinking matter. For example, costume contests, in bars or online<\/a>, provide opportunities for people to construct costumes that meld humorous or timely cultural references with craft skills. You can do more than simply participate in Halloween; you can \u201cwin it<\/a>\u201d with the best costume.<\/p>\n

And young adults don\u2019t do it alone. Some have told me that they\u2019ll test out different costumes on social media to see which gets the best response. Others will look to others online for inspiration.<\/p>\n

In this way, Halloween meshes with modern networked culture, in which young adults are using social media to navigate the world and make choices. Sociologists have found that many young adults build \u201ccollaborative selves<\/a>\u201d by continuously looking to others online to reinforce and evaluate their identities. <\/p>\n

Halloween has always promised the chance to be creative and to become something else. <\/p>\n

But in embracing the holiday, emerging adults are doing more than reject traditional adulthood. They\u2019re playing with identity in a way that puts their skills and cultural competence to work. They\u2019re defining new ways to be \u2013 and become \u2013 an adult. And in the process, they\u2019ve changed the way Halloween is celebrated.\"The<\/p>\n

Linus Owens<\/a>, Associate Professor of Sociology, Middlebury College<\/a><\/em><\/span><\/p>\n

This article is republished from The Conversation<\/a> under a Creative Commons license. Read the original article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Linus Owens, Middlebury College Halloween used to be kid stuff. To quit dressing up was an important rite of passage. It meant you were one step closer to becoming an adult. Not anymore. Today adults have become avid Halloween revelers, especially young adults. By 2005, just over half of adults celebrated Halloween. Today, that number […]<\/p>\n","protected":false},"author":44,"featured_media":14092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[293],"tags":[5345,5344,1499,5346,1328,5347],"_links":{"self":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/14097"}],"collection":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/comments?post=14097"}],"version-history":[{"count":1,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/14097\/revisions"}],"predecessor-version":[{"id":14099,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/14097\/revisions\/14099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/media\/14092"}],"wp:attachment":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/media?parent=14097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/categories?post=14097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/tags?post=14097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}