{"id":14101,"date":"2018-10-26T01:23:18","date_gmt":"2018-10-26T01:23:18","guid":{"rendered":"http:\/\/www.lifeandnews.com\/articles\/?p=14101"},"modified":"2018-10-27T01:25:12","modified_gmt":"2018-10-27T01:25:12","slug":"do-white-people-dominate-the-outdoors","status":"publish","type":"post","link":"https:\/\/www.lifeandnews.com\/articles\/do-white-people-dominate-the-outdoors\/","title":{"rendered":"‘Do white people dominate the outdoors?’"},"content":{"rendered":"

Jacqueline L. Scott<\/a>, University of Toronto<\/a><\/em><\/span><\/p>\n

\u201cDo white people dominate the outdoors?\u201d David Labistour, CEO of Mountain Equipment Co-op (MEC), asked.<\/a> As Canada\u2019s iconic retailer of clothing and equipment for the outdoors, what MEC says matters. <\/p>\n

In his post on the company blog, Labistour says: \u201cHistorically, the models we\u2019ve used in our catalogues and campaigns and on our website<\/a> have been predominantly white.\u201d Labistour apologizes for this. <\/p>\n

He goes on to say: \u201cAs CEO of MEC, I promise that moving forward, we will make sure we\u2019re inspiring and representing the diverse community that already exists in the outdoors.\u201d<\/p>\n

There is a long history of visual apartheid<\/a> in the advertising of the outdoors industry. What I mean by this is the absence of Indigenous, Black and other people of colour in the ads. <\/p>\n

\n \"\"
\n \u2018We\u2019ve let our members down:\u2019 collage of MEC catalogues.<\/span>
\n MEC<\/span><\/span>
\n <\/figcaption><\/figure>\n

Do a quick internet search for \u201coutdoors recreation advertising,\u201d and you will find mostly white people in the images. Whether it is canoeing, skiing, bicycling or camping, Black faces are not there. <\/p>\n

Harriet Tubman was a wilderness expert<\/h2>\n

In reality, Black people have a long history of being in the outdoors in Canada. This history has been whitewashed not just in outdoors advertising but also in conservation<\/a>, outdoors education<\/a> and environmental education<\/a>. <\/p>\n

Harriet Tubman<\/a> is one of my inspirations for researching Black people in the Canadian outdoors. As a historical figure, she is associated with bringing fugitive slaves from the United States to safety in Canada via the Underground Railroad. <\/p>\n

Viewed another way, Tubman was also an expert in outdoor survival skills. She made some 20 treks across the border, some in winter, using different routes to avoid the slave catchers. She was successful as her level of wilderness expertise was phenomenal.<\/p>\n

Arctic exploration<\/h2>\n

The outdoors industry likes to suggest an adventurous lifestyle in its advertising. For winter activities they could seek inspiration from Matthew Henson an Arctic explorer<\/a>. A colleague of Robert Perry, Henson spent over 20 years trying to reach the North Pole. <\/p>\n

The quest to be the first person on that spot was a holy grail of white explorers for two centuries. Few expect a Black man to share that prize. Henson writes about his adventures in his book A Negro Explorer at the North Pole<\/em><\/a>. Published in 1912, Henson makes it clear that the explorations depended on the expertise of the Inuit and their knowledge of the land. <\/p>\n

Canoeing is an iconic summer activity in Canada. And Black people have always been there too. The voyageurs, paddling along the rivers and lakes of the country, in the fur trade with Indigenous people, is part of Canadian outdoors history. <\/p>\n

\n \"\"
\n Canoeing is a classic Canadian activity.<\/span>
\n HB Mertz \/Unsplash<\/span><\/span>
\n <\/figcaption><\/figure>\n

Missing from that picture are the Black voyageurs and fur traders. For instance, there was George Bonga, a Black and Indigenous fur trader in Montreal<\/a> in the 1800s. On the other side of the country, there was Joseph Lewis a Black fur trader and explorer<\/a> in Edmonton in the early 1800s. <\/p>\n

Cowboys<\/h2>\n

Cowboys riding across the prairies, under the great big blue sky, is another mythologized image in the outdoors history of Canada. And once again the myth excludes Black cowboys such as John Ware<\/a>. <\/p>\n

Black cowboys helped to create the ranching industry in the prairies in the 1880s. The Calgary Stampede is part of their legacy. Canada Post honoured John Ware on a stamp in 2012.<\/p>\n

\n \"\"
\n Left: John Ware and his family in Red Deer river, Alberta, c. 1896. Right: John Ware stamp, 2012.<\/span>
\n Glenbow Archives\/Canada Post<\/a>, CC BY-NC-ND<\/a><\/span>
\n <\/figcaption><\/figure>\n

Advertising dollars<\/h2>\n

It makes good business sense for MEC to include Indigenous, Black and other people of colour in its advertising. They are becoming the largest segment of the population. The myth of Canada as a white nation<\/a> is crumbling under the census numbers. If the outdoors industry is to thrive, it must reflect diversity in its advertising.<\/p>\n

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