{"id":16556,"date":"2019-05-24T02:59:06","date_gmt":"2019-05-24T02:59:06","guid":{"rendered":"https:\/\/www.lifeandnews.com\/articles\/?p=16556"},"modified":"2019-05-25T04:29:32","modified_gmt":"2019-05-25T04:29:32","slug":"as-airbnb-grows-this-is-exactly-how-much-its-bringing-down-hotel-prices-and-occupancy","status":"publish","type":"post","link":"https:\/\/www.lifeandnews.com\/articles\/as-airbnb-grows-this-is-exactly-how-much-its-bringing-down-hotel-prices-and-occupancy\/","title":{"rendered":"As Airbnb grows, this is exactly how much it&#8217;s bringing down hotel prices and occupancy"},"content":{"rendered":"<p><span><a href=\"https:\/\/theconversation.com\/profiles\/tarik-dogru-730097\">Tarik Dogru<\/a>, <em><a href=\"http:\/\/theconversation.com\/institutions\/florida-state-university-1372\">Florida State University<\/a><\/em><\/span><\/p>\n<p>Airbnb has grown exponentially since its founding in 2008 and is expected to soon go public in an <a href=\"https:\/\/www.reuters.com\/article\/uk-airbnb-ipo\/airbnb-ceo-says-co-will-be-ready-for-ipo-later-this-year-cnbc-idUSKCN1S51M9\">initial public offering<\/a> that would rank it among the <a href=\"https:\/\/www.vox.com\/2019\/3\/19\/18272274\/airbnb-valuation-common-stock-hoteltonight\">world\u2019s most valuable hotel companies<\/a>. <\/p>\n<p>In fact, <a href=\"https:\/\/www.vox.com\/2019\/3\/25\/18276296\/airbnb-hotels-hilton-marriott-us-spending\">U.S. consumers spent more money on Airbnb<\/a> last year than they did on Hilton and its subsidiaries, the second-biggest hotel chain in the world, which was founded a century ago.  <\/p>\n<p>As <a href=\"https:\/\/scholar.google.com\/citations?user=MXFcg7EAAAAJ&amp;hl=en&amp;oi=ao\">an expert in hospitality management<\/a>, I was curious to know precisely how all this growth has affected the hotel industry \u2013 and just how scared hotels should be.<\/p>\n<p><iframe loading=\"lazy\" id=\"AR5CS\" class=\"tc-infographic-datawrapper\" src=\"https:\/\/datawrapper.dwcdn.net\/AR5CS\/3\/\" height=\"400px\" width=\"100%\" style=\"border: none\" frameborder=\"0\"><\/iframe><\/p>\n<h2>Exponential growth<\/h2>\n<p><a href=\"https:\/\/doi.org\/10.1016\/j.tourman.2018.11.008\">Research I recently conducted<\/a> with colleagues Makarand Mody and Courtney C. Suess studied Airbnb\u2019s impact on hotels\u2019 performance in 10 major U.S. cities to determine how the fast-growing company has influenced three key metrics: room prices, hotel revenues and occupancy rates. Our research included data from 2008 to 2017 in Boston, Chicago, Denver, Houston, Los Angeles, Miami, Nashville, New York, San Francisco and Seattle.<\/p>\n<p>In those cities, the number of properties on Airbnb \u2013 from room shares to entire houses \u2013 surged from just 51 in its first year of operation to more to 50,000 five years later and to over half a million in 2017.<\/p>\n<p><iframe loading=\"lazy\" id=\"cvpQX\" class=\"tc-infographic-datawrapper\" src=\"https:\/\/datawrapper.dwcdn.net\/cvpQX\/3\/\" height=\"400px\" width=\"100%\" style=\"border: none\" frameborder=\"0\"><\/iframe><\/p>\n<p>Some of this growth can be attributed to consumers\u2019 <a href=\"https:\/\/www.researchgate.net\/publication\/312046857_The_Role_of_Authenticity_in_Airbnb_Experiences\">increasing demand<\/a> for authentic lodging experiences \u2013 in people\u2019s real homes \u2013 at affordable prices. <\/p>\n<p>But another important factor is the <a href=\"https:\/\/www.frmjournal.com\/news\/news_detail.airbnb-lets-may-be-unsafe-due-to-lack-of-regulation.html\">lack of regulation<\/a> Airbnb faced during its first decades, which gave it more flexibility and made it easier to add new properties to its inventory. <\/p>\n<p>While this is now changing as <a href=\"https:\/\/www.cntraveler.com\/galleries\/2016-06-22\/places-with-strict-airbnb-laws\">cities clamp down<\/a>, this provided Airbnb with a significant competitive advantage against the hotel industry. Indeed, the <a href=\"https:\/\/www.investopedia.com\/articles\/investing\/112414\/airbnb-brings-sharing-economy-hotels.asp\">typical regulatory framework<\/a> in cities across America means it can take several years to add a new hotel to the market and requires permits, adherence to safety codes and more tax collection. <\/p>\n<h2>A significant impact<\/h2>\n<p>And our study showed that these advantages translated into a significant impact on the hotel industry in terms of revenues, prices and occupancy rates. <\/p>\n<p>Specifically, we found that every 1% increase in the number of Airbnb properties decreased the average revenue per room by 0.02%. Although this impact seems small, consider Airbnb\u2019s phenomenal year-over-year growth rate when measuring the company\u2019s impact on hotel room revenues. Accordingly, every time Airbnb\u2019s supply doubles \u2013 which is its average yearly pace since inception \u2013 hotel revenues fall 2%. <\/p>\n<p>While it\u2019s hard to convert this into dollar amounts given the statistical nature of our analysis, we crunched the data on New York City and found that total potential hotel revenue lost to Airbnb may have totaled US$365 million in 2016 alone. <\/p>\n<p>The impact on average room prices and occupancy rates was similar but smaller. Room prices fell 0.003% to 0.03% for every 1% increase in Airbnb supply, while hotel occupancy declined by 0.008% to 0.1%. <\/p>\n<h2>Bearing down on luxury<\/h2>\n<p>Although Airbnb was initially perceived to be a potential threat to economy hotels \u2013 defined as the bottom 20% in terms of average price \u2013 we found that Airbnb also had a significant impact on the luxury segment \u2013 or the top 15%. <\/p>\n<p>That suggests the company has successfully pushed to provide more unique experiences across the spectrum, and now there\u2019s a large inventory of more <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2019-04-29\/airbnb-to-offer-200-new-luxury-suites-at-rockefeller-plaza\">\u201cluxury\u201d experiences on the platform<\/a> where one can rent designer homes and unique accommodations like cabins, boats and even treehouses \u2013 all of which tend to be in the higher price range. <\/p>\n<p>Our findings also showed that midscale and independent hotels were the least hurt by Airbnb\u2019s increasing supply, probably because both have very similar price points. Another possible reason is that people who chose independent hotels perceived those properties to be more authentic compared to chain hotels, and so those consumers were less motivated to switch from independent hotels to Airbnb.<\/p>\n<figure class=\"align-center \">\n            <img alt=\"\" src=\"https:\/\/images.theconversation.com\/files\/276201\/original\/file-20190523-187172-16ktaf.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" srcset=\"https:\/\/images.theconversation.com\/files\/276201\/original\/file-20190523-187172-16ktaf.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/276201\/original\/file-20190523-187172-16ktaf.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/276201\/original\/file-20190523-187172-16ktaf.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/276201\/original\/file-20190523-187172-16ktaf.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/276201\/original\/file-20190523-187172-16ktaf.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/276201\/original\/file-20190523-187172-16ktaf.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=3 2262w\" sizes=\"(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\"><figcaption>\n              <span class=\"caption\">Airbnb\u2019s luxury offerings \u2013 including treehouses \u2013 have manage to snag significant revenue from hotels.<\/span><br \/>\n              <span class=\"attribution\"><a class=\"source\" href=\"http:\/\/www.apimages.com\/metadata\/Index\/Airbnb-Renovations\/93d0ba1b77cc4815a61446ffe5e595d2\/7\/0\">AP Photo\/Eric Risberg<\/a><\/span><br \/>\n            <\/figcaption><\/figure>\n<h2>Airbnb\u2019s continuing threat<\/h2>\n<p>These results collectively suggest that Airbnb appears to have taken a slice of the pie from the hotel industry. <\/p>\n<p>The question now is will that phenomenal growth continue? <\/p>\n<p>Airbnb <a href=\"https:\/\/www.arabianbusiness.com\/travel-hospitality\/420624-airbnb-launches-arabic-website-amid-63-growth-in-uae-visitors\">continues<\/a> to grow its <a href=\"https:\/\/www.travelpulse.com\/news\/hotels-and-resorts\/airbnbs-growth-worries-mexico-hoteliers.html\">supply of properties<\/a> <a href=\"https:\/\/www.eturbonews.com\/251935\/off-the-beaten-track-thai-destinations-experiencing-explosive-airbnb-growth\/\">around the world<\/a>, and it is clear to me that the company represents a permanent challenge to hotel chains. <\/p>\n<p>While there are efforts to regulate the home rentals that makes up the Airbnb properties and other sharing platforms \u2013 which could curb its growth \u2013 decisions on how to regulate these platforms <a href=\"https:\/\/skift.com\/2019\/02\/12\/airbnb-isnt-going-anywhere-so-why-arent-cities-regulating-it-more\/\">have not been straightforward<\/a>.<\/p>\n<p>In other words, hoteliers should continue to fear Airbnb.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img loading=\"lazy\" src=\"https:\/\/counter.theconversation.com\/content\/116324\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" style=\"border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important\" \/><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: http:\/\/theconversation.com\/republishing-guidelines --><\/p>\n<p><span><a href=\"https:\/\/theconversation.com\/profiles\/tarik-dogru-730097\">Tarik Dogru<\/a>, Assistant Professor of Hospitality Management, <em><a href=\"http:\/\/theconversation.com\/institutions\/florida-state-university-1372\">Florida State University<\/a><\/em><\/span><\/p>\n<p>This article is republished from <a href=\"http:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/as-airbnb-grows-this-is-exactly-how-much-its-bringing-down-hotel-prices-and-occupancy-116324\">original article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tarik Dogru, Florida State University Airbnb has grown exponentially since its founding in 2008 and is expected to soon go public in an initial public offering that would rank it among the world\u2019s most valuable hotel companies. In fact, U.S. consumers spent more money on Airbnb last year than they did on Hilton and its [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":16554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[277],"tags":[1283,6354,832,778,5587,3364,172,6352,3025,725,2031,6353,451,2197,2175,5474,5149,16,104],"_links":{"self":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/16556"}],"collection":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/comments?post=16556"}],"version-history":[{"count":1,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/16556\/revisions"}],"predecessor-version":[{"id":16557,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/16556\/revisions\/16557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/media\/16554"}],"wp:attachment":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/media?parent=16556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/categories?post=16556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/tags?post=16556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}