{"id":19595,"date":"2020-02-09T23:12:36","date_gmt":"2020-02-09T23:12:36","guid":{"rendered":"https:\/\/www.lifeandnews.com\/articles\/?p=19595"},"modified":"2020-02-11T15:31:45","modified_gmt":"2020-02-11T15:31:45","slug":"the-meme-endorsement-you-might-have-missed-and-why-it-matters-for-2020","status":"publish","type":"post","link":"https:\/\/www.lifeandnews.com\/articles\/the-meme-endorsement-you-might-have-missed-and-why-it-matters-for-2020\/","title":{"rendered":"The meme endorsement you might have missed \u2013 and why it matters for 2020"},"content":{"rendered":"

Heather Woods<\/a>, Kansas State University<\/a><\/em> and Leslie Hahner<\/a>, Baylor University<\/a><\/em><\/p>\n

On Jan. 19, the New York Times editorial board made history when it endorsed two candidates<\/a>, Elizabeth Warren and Amy Klobuchar, for president, concluding, \u201cMay the best woman win.\u201d<\/p>\n

This came on the heels on another key endorsement, one that got far less media coverage: On Jan. 15, New Urbanist Memes for Transit-Oriented Teens, a private Facebook meme group<\/a>, endorsed U.S. presidential candidate Bernie Sanders.<\/p>\n

Within hours, Bernie personally thanked<\/a> the group\u2019s nearly 180,000 \u201cNUMTOTs,\u201d as they affectionately call themselves.<\/p>\n

Why would a leading contender for the Democratic nomination so eagerly patronize a niche group on a social media site?<\/p>\n

In 2020, it\u2019s simply smart politics \u2013 and a sign of how campaigning and political messaging strategies are rapidly changing. Bernie\u2019s post on the Facebook group\u2019s page now has over 16,000 reactions and nearly 3,000 comments.<\/p>\n

\"\"<\/a>
A meme posted on NUMTOT highlights why many of issues important to group members are compatible with Sanders\u2019 platform.<\/span>
\nNew Urbanist Memes for Transit-Oriented Teens\/Facebook.com<\/span><\/span><\/figcaption><\/figure>\n

As experts on political memes<\/a>, we\u2019re well aware of the ways memes and meme groups can influence politics on the sly.<\/p>\n

Though they might seem like humorous, pithy or even nonsensical digital artifacts, memes, as our research has shown<\/a>, wield the power to unite, divide, persuade and provoke voters. They\u2019ve become an increasingly important \u2013 even indispensable \u2013 communication tool in politics, helping ordinary voters<\/a> shape political debates and hone arguments<\/a> from their phones.<\/p>\n

It\u2019s a radical departure from just a decade ago, when donors and legacy media outlets largely set the tone<\/a>, defined the parameters and dictated the topics of debate.<\/p>\n

With social media now a battleground for political debate, memes have become a key way for regular supporters of a candidate or party to unite around certain issues, generate talking points and crystallize policy platforms \u2013 regardless of what The New York Times, Fox News or The Washington Post has to say about it.<\/p>\n

New Urbanist Memes for Transit-Oriented Teens<\/a> is a large, diverse meme group on Facebook. Created in 2017, the page attracts those who share an interest in urban planning, housing justice, transportation infrastructure and climate change.<\/p>\n

\"\"<\/a>
Public transit and climate are two issues of primary importance to the group\u2019s members.<\/span>
\nNew Urbanist Memes for Transit-Oriented Teens\/Facebook.com<\/span><\/span><\/figcaption><\/figure>\n

On Facebook, thousands of NUMTOTs engage in robust democratic debate; it just so happens that much of this debate often comes in the form of Pokemon or Winnie the Pooh memes. In the past few days, NUMTOTs have debated renters\u2019 rights, fair housing policies, flood management for densely populated areas, public transit, income inequality and shelters for LGBTQ+ youth.<\/p>\n

But with the 2020 presidential race well underway, the group has also been discussing the candidates and their policies.<\/p>\n

The page has an outsized ability<\/a> \u2013 on Facebook, at least \u2013 to communicate members\u2019 political positions. Endorsing Bernie could prove particularly effective for mobilizing young voters, since 90% of NUMTOT\u2019s members are under 34 years old<\/a>.<\/p>\n

\"\"
A meme highlights differences in Bernie Sanders\u2019 and Elizabeth Warren\u2019s political styles to explain the group\u2019s endorsement of Sanders.<\/span>
\nNew Urbanist Memes for Transit-Oriented Teens\/Facebook.com<\/span><\/span><\/figcaption><\/figure>\n

One NUMTOT member pointed out recently that this group boasts the size \u2013 and, more importantly, people power \u2013 of a small city.<\/p>\n

Research has already demonstrated how memes shaped the 2016 election. As we note in our book<\/a>, memes from far-right Trump supporters effectively framed media conversations about the election, with ethno-nationalist talking points taking center stage in traditional media outlets. That may not have been the Trump campaign\u2019s plan, but there\u2019s no doubt that these memes funneled attention in Trump\u2019s direction.<\/p>\n

For his part, Trump \u2013 perhaps intuitively understanding their power \u2013 retweeted some of these viral memes, even though the meme\u2019s creators had little or no connection to his official campaign.<\/p>\n

<\/div>\n

Four years later, the politics of memes have evolved. NUMTOT\u2019s endorsement actually represents an organized political decision that, in turn, has been acknowledged and celebrated by a candidate.<\/p>\n

Not only can memes seed talking points to campaigns, but they also give candidates a window into the issues that are important to subsets of voters. Memes have become a way for political groups to coordinate and act collectively, and guerrilla imagery<\/a> has become a key component of electioneering.<\/p>\n

May the best memers win.<\/p>\n

[Deep knowledge, daily.<\/em> Sign up for The Conversation\u2019s newsletter<\/a>.]\"The<\/p>\n

Heather Woods<\/a>, Assistant Professor of Rhetoric and Technology, Kansas State University<\/a><\/em> and Leslie Hahner<\/a>, Associate Professor of Communication, Baylor University<\/a><\/em><\/p>\n

This article is republished from The Conversation<\/a> under a Creative Commons license. Read the original article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Heather Woods, Kansas State University and Leslie Hahner, Baylor University On Jan. 19, the New York Times editorial board made history when it endorsed two candidates, Elizabeth Warren and Amy Klobuchar, for president, concluding, \u201cMay the best woman win.\u201d This came on the heels on another key endorsement, one that got far less media coverage: […]<\/p>\n","protected":false},"author":44,"featured_media":19597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[7439,508,6438,2021,4519,2338,7649,7650,4744],"_links":{"self":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/19595"}],"collection":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/comments?post=19595"}],"version-history":[{"count":2,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/19595\/revisions"}],"predecessor-version":[{"id":19606,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/19595\/revisions\/19606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/media\/19597"}],"wp:attachment":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/media?parent=19595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/categories?post=19595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/tags?post=19595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}