{"id":20102,"date":"2020-03-25T23:14:01","date_gmt":"2020-03-25T23:14:01","guid":{"rendered":"https:\/\/www.lifeandnews.com\/articles\/?p=20102"},"modified":"2020-03-26T16:09:49","modified_gmt":"2020-03-26T16:09:49","slug":"how-to-convince-your-loved-ones-to-get-the-flu-shot-this-year","status":"publish","type":"post","link":"https:\/\/www.lifeandnews.com\/articles\/how-to-convince-your-loved-ones-to-get-the-flu-shot-this-year\/","title":{"rendered":"How to convince your loved ones to get the flu shot this year"},"content":{"rendered":"<p><a href=\"https:\/\/theconversation.com\/profiles\/helen-colby-887141\">Helen Colby<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/iupui-2368\">IUPUI<\/a><\/em> and <a href=\"https:\/\/theconversation.com\/profiles\/meng-li-937385\">Meng Li<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/university-of-colorado-denver-1810\">University of Colorado Denver<\/a><\/em><\/p>\n<p>The best way to <a href=\"https:\/\/www.cdc.gov\/flu\/prevent\/actions-prevent-flu.htm\">protect against the flu is the flu vaccine<\/a>. But even so, <a href=\"http:\/\/thenationshealth.aphapublications.org\/content\/47\/9\/E45\">about 60% of Americans will skip<\/a> getting a flu shot this year.<\/p>\n<p>This can be especially frustrating when it is a friend or loved one who is putting themselves and those around them at risk. <a href=\"https:\/\/www.researchgate.net\/scientific-contributions\/2163348560_Helen_Colby\">We are<\/a> <a href=\"https:\/\/clas.ucdenver.edu\/hbsc\/meng-li\">behavioral scientists<\/a>, and we wanted to know: How do you convince someone to get the vaccine?<\/p>\n<p>The flu shot doesn\u2019t just benefit the person who gets it. It also <a href=\"https:\/\/www.pbs.org\/wgbh\/nova\/article\/herd-immunity\/\">helps protect everyone around the vaccinated person<\/a>, <a href=\"https:\/\/www.cdc.gov\/flu\/prevent\/whoshouldvax.htm\">such as the very young, the very old and people whose immune systems are compromised<\/a>. People in these groups often cannot get the vaccine, or it is less effective for them.<\/p>\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/m6b5z1CIEZE?wmode=transparent&amp;start=0\" width=\"440\" height=\"260\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><figcaption><span class=\"caption\">The CDC warns viewers to get the flu shot.<\/span><\/figcaption><\/figure>\n<h2>It\u2019s a bargain<\/h2>\n<p>We would love to tell you that a logical presentation of facts like those we listed above is the best method for convincing someone. Unfortunately, <a href=\"https:\/\/www.cnbc.com\/2018\/11\/02\/heres-why-people-dont-get-a-flu-shot-and-why-you-should.html\">it usually isn\u2019t<\/a>.<\/p>\n<p>It really seems like we should just be able to tell our spouse, uncle or babysitter how the vaccine works, what it does for us and why it\u2019s important, and then, watch them run straight to the nearest immunization clinic.<\/p>\n<p>The surprising truth is that telling people the facts about the flu shot just doesn\u2019t work.<\/p>\n<p>However, <a href=\"https:\/\/hub.kelley.iupui.edu\/news\/_news\/kelley-professor-studying-what-works-and-what-doesnt-in-health-advertising-and-messaging.html\">our research<\/a>, funded by the <a href=\"https:\/\/www.rwjf.org\/en\/library\/funding-opportunities\/2019\/evidence-for-action-investigator-initiated-research-to-build-a-culture-of-health.html_\">Robert Wood Johnson Evidence For Action program<\/a>, has found that showcasing the flu shot in different ways \u2013 like explaining <a href=\"https:\/\/www.cdc.gov\/vaccines\/programs\/vfc\/awardees\/vaccine-management\/price-list\/index.html\">what a good deal it is<\/a> \u2013 can be much more convincing.<\/p>\n<p>For instance, even though the true cost of getting a flu shot is typically between US$40 and $70, most people can receive one free or for about $10 by using insurance, an employer\u2019s program or finding a community clinic.<\/p>\n<p>That\u2019s a 75% to 100% savings. If televisions were offered at that discount, people would be lined up out the door of Best Buy.<\/p>\n<p>These studies have shown that some of the consumer excitement people feel when getting great discounts on household goods can be transferred to preventive care activities, like flu shots.<\/p>\n<p>Reminding people what a great deal flu shots are is a much more effective strategy to increase interest than listing the health and societal benefits. In our studies, it\u2019s been even more effective than showing <a href=\"https:\/\/www.youtube.com\/watch?v=m6b5z1CIEZE\">a 30-second informational video<\/a> about flu shots from the CDC website.<\/p>\n<h2>When and where?<\/h2>\n<p>So now your friend or loved one is a little more interested, maybe even willing to get the shot. How do you make sure they will follow through?<\/p>\n<p>If it\u2019s your spouse or child, you might be able to make them an appointment.<\/p>\n<p>In a separate set of studies, <a href=\"https:\/\/jamanetwork.com\/journals\/jama\/fullarticle\/186162?resultClick=1\">we found<\/a> that signing up people for a specific date and time to get a flu shot \u2013 without asking them for convenient dates or knowing anything about their schedules \u2013 was 36% more effective at driving flu shot uptake than sending an email that asked people to click to make an appointment.<\/p>\n<p>Even though some people changed their appointment date or time, and some didn\u2019t show up, more people who received a randomly assigned appointment got the flu shot than those who had to make their own appointments.<\/p>\n<p>If you can\u2019t just make them an appointment, you can also nudge them to create what\u2019s called an \u201c<a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/dont-delay\/201001\/implementation-intentions-facilitate-action-control\">implementation intention<\/a>,\u201d or a concrete, specific set of plans about when and where something will happen.<\/p>\n<p>Implementation intentions <a href=\"https:\/\/doi.org\/10.1073\/pnas.1103170108\">increase the likelihood of getting<\/a> the flu shot by as much as 4.2%. For example, will they go to the pharmacy near their house for the vaccine? When will they do it?<\/p>\n<p>Tying it to specific activities can help them remember \u2013 like \u201cafter dropping off the kids at soccer practice on Saturday morning I will stop by the CVS on the corner of Main Street to get a flu shot\u201d \u2013 is a great implementation intention.<\/p>\n<p>Help the person develop an implementation intention by asking simple questions or making suggestions about when and where they might be able to get the vaccine.<\/p>\n<p>Encouraging them to write them down \u2013 or even better, set a reminder in their phone or calendar \u2013 can also be helpful.<\/p>\n<figure class=\"align-center \"><img src=\"https:\/\/images.theconversation.com\/files\/309774\/original\/file-20200113-103966-1p5lowt.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" sizes=\"(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" srcset=\"https:\/\/images.theconversation.com\/files\/309774\/original\/file-20200113-103966-1p5lowt.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=420&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/309774\/original\/file-20200113-103966-1p5lowt.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=420&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/309774\/original\/file-20200113-103966-1p5lowt.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=420&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/309774\/original\/file-20200113-103966-1p5lowt.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=528&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/309774\/original\/file-20200113-103966-1p5lowt.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=528&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/309774\/original\/file-20200113-103966-1p5lowt.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=528&amp;fit=crop&amp;dpr=3 2262w\" alt=\"\" \/><figcaption><span class=\"caption\">Getting the flu shot helps people who are most susceptible to the flu, like kids.<\/span><br \/>\n<span class=\"attribution\"><a class=\"source\" href=\"https:\/\/www.shutterstock.com\/image-photo\/doctor-makes-vaccination-391419913\">CNK02\/Shutterstock.com<\/a><\/span><\/figcaption><\/figure>\n<h2>The flu is no joke<\/h2>\n<p>Though the optimal time to get a flu shot is much earlier <a href=\"https:\/\/www.cdc.gov\/flu\/about\/season\/flu-season.htm\">during the flu season<\/a>, it is not too late to get the shot, as the season sometimes goes as late as May.<\/p>\n<p>The <a href=\"https:\/\/www.scientificamerican.com\/article\/how-does-the-flu-actually-kill-people\/\">flu kills hundreds of thousands<\/a> of people every year around the world and <a href=\"https:\/\/www.waukeshapediatrics.com\/blog\/post\/cold-vs-flu.html\">debilitates millions more<\/a>. The best prevention is getting the flu vaccine.<\/p>\n<p>But if presenting the facts to your friends and family isn\u2019t encouraging them to get the shot, try emphasizing the great value, making appointments for them or encouraging them to set and record concrete implementation intentions.<\/p>\n<p>They will protect their health and get a great bargain too.<\/p>\n<p>[ <em>Like what you\u2019ve read? Want more?<\/em> <a href=\"https:\/\/theconversation.com\/us\/newsletters?utm_source=TCUS&amp;utm_medium=inline-link&amp;utm_campaign=newsletter-text&amp;utm_content=likethis\">Sign up for The Conversation\u2019s daily newsletter<\/a>. ]<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img loading=\"lazy\" style=\"border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;\" src=\"https:\/\/counter.theconversation.com\/content\/129742\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" \/><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https:\/\/theconversation.com\/republishing-guidelines --><\/p>\n<p><a href=\"https:\/\/theconversation.com\/profiles\/helen-colby-887141\">Helen Colby<\/a>, Assistant Professor of Marketing, <em><a href=\"https:\/\/theconversation.com\/institutions\/iupui-2368\">IUPUI<\/a><\/em> and <a href=\"https:\/\/theconversation.com\/profiles\/meng-li-937385\">Meng Li<\/a>, Associate Professor of Health and Behavioral Sciences, <em><a href=\"https:\/\/theconversation.com\/institutions\/university-of-colorado-denver-1810\">University of Colorado Denver<\/a><\/em><\/p>\n<p>This article is republished from <a href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/how-to-convince-your-loved-ones-to-get-the-flu-shot-this-year-129742\">original article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Helen Colby, IUPUI and Meng Li, University of Colorado Denver The best way to protect against the flu is the flu vaccine. But even so, about 60% of Americans will skip getting a flu shot this year. This can be especially frustrating when it is a friend or loved one who is putting themselves and [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":20103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,277],"tags":[1655,7831,152,3904,7832,5537,137,7373,5468,3082,133,7699,7410,3903,7830],"_links":{"self":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/20102"}],"collection":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/comments?post=20102"}],"version-history":[{"count":2,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/20102\/revisions"}],"predecessor-version":[{"id":20105,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/20102\/revisions\/20105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/media\/20103"}],"wp:attachment":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/media?parent=20102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/categories?post=20102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/tags?post=20102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}