{"id":22428,"date":"2020-10-13T22:32:24","date_gmt":"2020-10-13T22:32:24","guid":{"rendered":"https:\/\/www.lifeandnews.com\/articles\/?p=22428"},"modified":"2020-10-16T00:18:32","modified_gmt":"2020-10-16T00:18:32","slug":"hollywood-is-creating-a-void-like-the-one-that-permanently-stunted-european-film-after-spanish-flu","status":"publish","type":"post","link":"https:\/\/www.lifeandnews.com\/articles\/hollywood-is-creating-a-void-like-the-one-that-permanently-stunted-european-film-after-spanish-flu\/","title":{"rendered":"Hollywood is creating a void like the one that permanently stunted European film after Spanish flu"},"content":{"rendered":"

Gianluca Sergi<\/a>, University of Nottingham<\/a><\/em><\/p>\n

When Christopher Nolan\u2019s latest sci-fi film Tenet opened in late summer, the hope was that audiences would return to the velvet seats and the waft of popcorn would engulf cinemas once more. Exhibitors everywhere had invested considerable resources to make their cinemas as safe as<\/a> the other places of leisure and culture that were reopening.<\/p>\n

Tenet succeeded globally, but underperformed in the US. Of the US$307 million taken at the box office by early October 2020, only US$45 million<\/a> is from the historically lucrative US market. Over 85% has come from outside the US. The proportion of international non-US box office revenues has been rising for years, but 70% to 75% might have been more in line with studio expectations.<\/p>\n