{"id":23403,"date":"2020-12-19T01:37:23","date_gmt":"2020-12-19T01:37:23","guid":{"rendered":"https:\/\/www.lifeandnews.com\/articles\/?p=23403"},"modified":"2020-12-21T13:01:20","modified_gmt":"2020-12-21T13:01:20","slug":"us-nonprofits-raised-2-5-billion-on-giving-tuesday-in-2020","status":"publish","type":"post","link":"https:\/\/www.lifeandnews.com\/articles\/us-nonprofits-raised-2-5-billion-on-giving-tuesday-in-2020\/","title":{"rendered":"US nonprofits raised $2.5 billion on Giving Tuesday in 2020"},"content":{"rendered":"<p><a href=\"https:\/\/theconversation.com\/profiles\/abhishek-bhati-584901\">Abhishek Bhati<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/bowling-green-state-university-2553\">Bowling Green State University<\/a><\/em><\/p>\n<figure class=\"align-center zoomable\"><a href=\"https:\/\/images.theconversation.com\/files\/374928\/original\/file-20201214-19-1yhkq0o.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip\"><img src=\"https:\/\/images.theconversation.com\/files\/374928\/original\/file-20201214-19-1yhkq0o.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" sizes=\"(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" srcset=\"https:\/\/images.theconversation.com\/files\/374928\/original\/file-20201214-19-1yhkq0o.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=300&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/374928\/original\/file-20201214-19-1yhkq0o.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=300&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/374928\/original\/file-20201214-19-1yhkq0o.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=300&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/374928\/original\/file-20201214-19-1yhkq0o.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=377&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/374928\/original\/file-20201214-19-1yhkq0o.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=377&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/374928\/original\/file-20201214-19-1yhkq0o.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=377&amp;fit=crop&amp;dpr=3 2262w\" alt=\"\" \/><\/a><figcaption>\n<span class=\"attribution\"><a class=\"license\" href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA<\/a><\/span><\/figcaption><\/figure>\n<p>Some 35 million Americans gave a total of <a href=\"http:\/\/philanthropynewsdigest.org\/news\/givingtuesday-2020-raises-an-estimated-2.47-billion-in-u.s\">US$2.5 billon on Giving Tuesday<\/a> to causes of all kinds, including $808 million in donations made online.<\/p>\n<p>Donations increased overall by 25% from the total raised during this event in 2019 \u2013 the first year when the campaign began to calculate donations made offline, such as by sending a check or giving cash, in addition to online contributions.<\/p>\n<p>This good news came as a relief to some of the nonprofit leaders who had voiced concerns that <a href=\"https:\/\/www.fidelitycharitable.org\/insights\/how-donors-plan-to-approach-giving-at-2020-year-end.html\">donors who had given more than usual<\/a> throughout 2020 due to the COVID-19 pandemic and economic distress might avoid this yearly show of support for charities. For example, an earlier event, <a href=\"http:\/\/philanthropynewsdigest.org\/news\/givingtuesdaynow-raised-503-million-online-for-covid-19-relief\">#GivingTuesdayNow<\/a>, raised more than $503 million in May for pandemic relief.<\/p>\n<p>Giving Tuesday happens on the Tuesday after Thanksgiving, which fell on Dec. 1 in 2020.<\/p>\n<p><iframe loading=\"lazy\" id=\"I6bKF\" class=\"tc-infographic-datawrapper\" style=\"border: none;\" src=\"https:\/\/datawrapper.dwcdn.net\/I6bKF\/5\/\" width=\"100%\" height=\"400px\" frameborder=\"0\"><\/iframe><\/p>\n<p>Giving Tuesday was <a href=\"https:\/\/www.vox.com\/future-perfect\/21727010\/giving-tuesday-explained-charity-nonprofits\">launched in 2012<\/a> by the 92nd Street Y in New York City and the United Nations Foundation. It has grown into a global generosity movement spanning not just the <a href=\"https:\/\/www.givingtuesday.org\/givingtuesday-across-us\">United States<\/a> but more than <a href=\"https:\/\/www.givingtuesday.org\/global\">70 other countries<\/a>.<\/p>\n<p>A dozen nations, including Chile, Ghana and Ireland, had their <a href=\"https:\/\/hq.givingtuesday.org\/after-year-of-global-crisis-millions-respond-with-massive-swell-of-generosity-and-shared-humanity-on-givingtuesday-2020\/\">first Giving Tuesday campaigns<\/a> in 2020.<\/p>\n<p>Theoretically, it costs nothing to raise donations online using social media. However, that\u2019s not necessarily true in practice. <a href=\"https:\/\/theconversation.com\/posting-on-facebook-is-helping-nonprofits-of-all-sizes-raise-money-122002\">Research I conducted with a colleague<\/a> suggests that groups with a larger social media presence tend to get more donations in online giving days.<\/p>\n<p>[<em>You\u2019re smart and curious about the world. So are The Conversation\u2019s authors and editors.<\/em> <a href=\"https:\/\/theconversation.com\/us\/newsletters\/the-daily-3?utm_source=TCUS&amp;utm_medium=inline-link&amp;utm_campaign=newsletter-text&amp;utm_content=youresmart\">You can read us daily by subscribing to our newsletter<\/a>.]<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img loading=\"lazy\" style=\"border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;\" src=\"https:\/\/counter.theconversation.com\/content\/151902\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" \/><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https:\/\/theconversation.com\/republishing-guidelines --><\/p>\n<p><a href=\"https:\/\/theconversation.com\/profiles\/abhishek-bhati-584901\">Abhishek Bhati<\/a>, Assistant Professor of Political Science, <em><a href=\"https:\/\/theconversation.com\/institutions\/bowling-green-state-university-2553\">Bowling Green State University<\/a><\/em><\/p>\n<p>This article is republished from <a href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/us-nonprofits-raised-2-5-billion-on-giving-tuesday-in-2020-151902\">original article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abhishek Bhati, Bowling Green State University CC BY-SA Some 35 million Americans gave a total of US$2.5 billon on Giving Tuesday to causes of all kinds, including $808 million in donations made online. Donations increased overall by 25% from the total raised during this event in 2019 \u2013 the first year when the campaign began [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":23404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,277],"tags":[1725,5478,9153,3050,2197,7765,4424],"_links":{"self":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/23403"}],"collection":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/comments?post=23403"}],"version-history":[{"count":2,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/23403\/revisions"}],"predecessor-version":[{"id":23423,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/23403\/revisions\/23423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/media\/23404"}],"wp:attachment":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/media?parent=23403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/categories?post=23403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/tags?post=23403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}