{"id":8071,"date":"2015-10-17T11:00:33","date_gmt":"2015-10-17T11:00:33","guid":{"rendered":"http:\/\/www.lifeandnews.com\/articles\/?p=8071"},"modified":"2018-11-18T23:26:19","modified_gmt":"2018-11-18T23:26:19","slug":"singles-market-twenty-one-pilots-heathens","status":"publish","type":"post","link":"https:\/\/www.lifeandnews.com\/articles\/singles-market-twenty-one-pilots-heathens\/","title":{"rendered":"Singles Market: Twenty One Pilots&#8217; \u2018Heathens\u2019"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>So apparently rock music is dead. Either that or what is actually \u2018hip hop\u2019 has duped the name. \u2018Cause I\u2019m not hearing much rock in the song \u2018Heathens,\u2019 with the exception of the <em>chugga<\/em> (the very commonly used muted string sound on a guitar with heavy overdrive or distortion as a guitar pick passes quickly though the strings) along with what sounds like a processed low vocal. That, and maybe one section that kind of busts out for a second before going back to a hip hop groove.<\/p>\n<p>Look, hip hop beats in rock &#8216;n&#8217; roll are cool. I dig it. But this track doesn\u2019t sound like a rock song with a hip hop beat. It sounds like a hip hop song with a hip hop beat. And very glossy, tuned vocals.<\/p>\n<p>Here\u2019s what I like about the song: There are some melodic hooks that get stuck in my head. I think the drum tones are cool, with that very, very tight sound. The production is super slick. Way too slick for the rock genre, in my opinion, but that\u2019s the sound that the kids love.<\/p>\n<p>I do understand why &#8216;Heathen&#8217; is popular and why Twenty One Pilots has had such tremendous success. It didn&#8217;t hurt that the song made its way into the <em>Suicide Squad<\/em> soundtrack, and that they launched a music video that makes them look like they are <em>in<\/em> the actual movie, with scenes from the film sprinkled throughout. That\u2019s the kind of placement that can blast a band off into the stratosphere.<\/p>\n<p>Twenty One Pilots has really found a way to successfully bridge the gap between hip hop, rock, and something originally quirky that I can\u2019t quite put my finger on. But this compliment is referring to their earlier songs that sounded more like good demos. I didn\u2019t love them when I first heard them, but I understood how kids would like their sound. It\u2019s very much geared towards the ADD\/Adderall crowd that needs a change of focus every 20 seconds. &#8216;Heathens&#8217; doesn\u2019t implement this as much as their other material. Which is possibly why it\u2019s ruling the charts (not just alternative) right now.<\/p>\n<p>There\u2019s a part of me that gets frustrated that hip hop has so successfully pierced it\u2019s way through the rock genre. But I understand that hip hop is one of the most popular of all music genres (next to country and pop), and it\u2019s all about money. So at the end of the day, the Suits don\u2019t care so much about genre authenticity. They just want what\u2019s gonna stick and sell. Not albums, obviously. &#8216;Cause we all know music is free, and has zero inherent value. I\u2019m talking about the T-shirts.<\/p>\n<p>Watch Twenty One Pilots hit single &#8216;Heathens&#8217; <a href=\"http:\/\/www.youtube.com\/watch?v=UprcpdwuwCg\">here<\/a>.<\/p>\n<p><iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/UprcpdwuwCg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><em>Feature image source: celebmix.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So apparently rock music is dead.<\/p>\n","protected":false},"author":46,"featured_media":14122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,40],"tags":[1247,1428,1424,1427,891,53,1248,1414,1426,1425],"_links":{"self":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/8071"}],"collection":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/comments?post=8071"}],"version-history":[{"count":14,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/8071\/revisions"}],"predecessor-version":[{"id":8086,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/posts\/8071\/revisions\/8086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/media\/14122"}],"wp:attachment":[{"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/media?parent=8071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/categories?post=8071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifeandnews.com\/articles\/wp-json\/wp\/v2\/tags?post=8071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}