“Trump masks are outselling Hillary masks 3-1,” said Howie Beige, executive vice president of Rubie\u2019s costume shop in NYC, founded in 1951. \u201cI am definitely surprised by the demand. We will be in production until the last few days before Halloween on these items.\u2026 At this point, we\u2019re behind demand.\u201d<\/em><\/p><\/blockquote>\n It\u2019s been a truism for almost 40 years now: The best selling presidential Halloween mask means certain victory for that candidate. It all began with the rubber likeness of Ronald Reagan in 1980; he out sold Jimmy Carter by hundreds of thousands and went on to one of the biggest landslide victories in presidential American political history. Even though it wasn\u2019t being officially tracked, Richard \u201cTricky Dick\u201d Nixon\u2019s mask in 1972 was one of the most popular Halloween masks\u2014still selling well to this day!\u2014 in the history of the holiday. He won in a landslide.<\/p>\n But let\u2019s take a closer look.<\/p>\n According to Spirit Halloween<\/a>, the country\u2019s largest Halloween seasonal retailer, in 1996, Bill Clinton masks accounted for 71% of sales, while Bob Dole masks sold at just 29%. On November 8th, Clinton won big.<\/p>\n In the 2000 election, according to Spirit Halloween, Bush\u2019s mask sales beat Al Gore\u2019s by 57% to 43%. Bush then won one of the closest\u2014and most contested\u2014elections in American presidential history. (The rumor was that even George went as \u201chimself\u201d for Halloween, going as far as donning one of \u201chis\u201d masks as he roamed the neighborhood trick or treatin\u2019.)<\/p>\n In the 2004 election, President Bush had a 55% to 45% percent mask selling lead over John Kerry. A week later Bush won the election. Daniel Haight, chief operating officer of New Berlin-based Buyseasons<\/a>, which owns buycostumes.com<\/a>, said of the phenomenon: \u201cThe mask sales have been 100 percent accurate since we tracked it.\u201d<\/p>\n In 2008, Obama beat Sen. John McCain in masks sales by 62% to 38%, according to Halloween Retailer. Of course, Obama crushed McCain nine days later. The 1,000-store chain even has its own “presidential index,” which uses nationwide sales of candidates’ masks to predict the presidential outcome. They have been right every time.<\/p>\n In 2012, President Obama masks outsold those of Mitt Romney by a 60% to 40% margin, according to Spirit Halloween. Said Lisa Barr, senior director of marketing there: \u201cLet\u2019s face it: A lot of people are going out and supporting their candidate by wearing their <\/em>masks.\u201d<\/p>\n So what about this year? All bets are off, right? I mean, we\u2019ve never seen a more hair-raising, blood-curling, primal, ghastly and ghoulish election than this one. Will history be able to tame this wild beast of an election\u2014or will it simply buck the famous and deadly accurate trends?<\/p>\n “With such a historic and eventful year in politics, we are eager to track the progress of our candidate mask sales as a fun comparison to more traditional polls,” said Steven Silverstein, president and CEO of Spirit Halloween. \u201cOur Presidential Mask Index is an exciting and spirited way to bring together two American traditions: Halloween and Democracy.”<\/p>\n![\"getattachmentthumbnail-3\"](\"https:\/\/www.lifeandnews.com\/articles\/wp-content\/uploads\/GetAttachmentThumbnail-3.jpg\")
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