{"id":8523,"date":"2014-12-29T03:10:57","date_gmt":"2014-12-29T03:10:57","guid":{"rendered":"http:\/\/www.lifeandnews.com\/articles\/?p=8523"},"modified":"2016-12-23T03:14:01","modified_gmt":"2016-12-23T03:14:01","slug":"lost-in-the-wine-aisle-winemakers-want-to-know-which-labels-will-catch-your-eye-2","status":"publish","type":"post","link":"https:\/\/www.lifeandnews.com\/articles\/lost-in-the-wine-aisle-winemakers-want-to-know-which-labels-will-catch-your-eye-2\/","title":{"rendered":"Lost in the wine aisle? Winemakers want to know which labels will catch your eye"},"content":{"rendered":"

Marianne McGarry Wolf<\/a>, California Polytechnic State University<\/a><\/em><\/span><\/p>\n

Most wine purchasers are dazed and confused as they wander the aisles of their local wine shop. There are thousands of wine brands and dozens of types of wines lining the shelves. Obviously wineries want purchasers to pick their bottle. So they\u2019ve done a lot of research into what makes a buyer choose a particular wine \u2013 and it turns out the labels have at least something to do with it, at least for 71% of US wine consumers<\/a>.<\/p>\n

What\u2019s on the front<\/h2>\n
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\n Yellow Tail, with its colorful animal label, was rated #2.<\/span><\/p>\n<\/figcaption><\/figure>\n

Interestingly, wine drinkers claim they don\u2019t find \u201chas an animal on it\u201d to be a very desirable advantage for a wine label. But five of the nine top-selling wines in 2005<\/a> in the US sported animals on their labels. And wine drinkers in our survey<\/a> rated as second-most attractive a label with an animal \u2013 Yellow Tail, with its vibrant picture of a wallaby. <\/p>\n

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\n Grab your board, let\u2019s hit the beach and drink some wine.<\/span><\/p>\n<\/figcaption><\/figure>\n

The label that achieved the highest rating for attractiveness was Twin Fin, with its colorful picture of a classic convertible with a surfboard near the beach. The top two labels delivered on the characteristics wine drinkers say they like: eye-catching, unique, stylish, creative, clever and colorful. <\/p>\n

In an effort to attract the youngest wine drinkers \u2013 the millennials \u2013 wineries have upped the colorful, wacky and creative design elements on their labels. Interestingly, in a cross-generational survey<\/a> of the importance of attractiveness, millennials and baby boomers both rated a wine label\u2019s appearance more important to them than generation Xers did. For the most part, wine drinkers of all ages agreed which labels were most attractive. So it\u2019s not only the millennials who are attracted to colorful and creative labels.<\/p>\n

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\n Are you a woman, finding yourself attracted to these Middle Sister wines developed with you in mind?<\/span><\/p>\n<\/figcaption><\/figure>\n

Although generations may agree on what label features reel them in, there are some differences between male and female preferences. My research group asked<\/a> men and women to rate nine wine label logo features:<\/p>\n