Tag: Football Advertising
The transformation of the Super Bowl ad experience
Mark Bartholomew, University at Buffalo, The State University of New York
In an era of increasing media fragmentation, you could describe the Super Bowl as...
EXPLORING NATURE
‘This year nearly broke me as a scientist’ – US researchers...
Carrie McDonough, Carnegie Mellon University; Brian G. Henning, Gonzaga University; Cara Poland, Michigan State University; Nathaniel M. Tran, University of Illinois Chicago;...
