Tag: Music streaming
The marketing genius of Spotify Wrapped
Ishani Banerji, Clemson University
Even before this year’s Spotify Wrapped drops, I have a hunch what mine will reveal.
Spotify may soon dominate music the way Google does search —...
Paul X. McCarthy, UNSW
While competition online starts the same way as that in offline markets, my research shows it often settles very differently online.
Both...













