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Saturday, January 17, 2026

Tag: Music streaming

Charli XCX performs during a celebration of the annual release of Spotify Wrapped in 2022 in Los Angeles. Kevin Winter/Getty Images for Spotify

The marketing genius of Spotify Wrapped

Ishani Banerji, Clemson University Even before this year’s Spotify Wrapped drops, I have a hunch what mine will reveal.

Spotify may soon dominate music the way Google does search —...

Paul X. McCarthy, UNSW While competition online starts the same way as that in offline markets, my research shows it often settles very differently online. Both...

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