Tag: Science of science communication
‘Extraordinary claims require extraordinary evidence’ − an astronomer explains how much...
Chris Impey, University of Arizona
The detection of life beyond Earth would be one of the most profound discoveries...
Science elicits hope in Americans – its positive brand doesn’t need...
Todd Newman, University of Wisconsin-Madison
Harley-Davidson is one of the most iconic brands in the world. Harley-Davidson, however, doesn’t sell motorcycles – it sells a...
EXPLORING NATURE
Giant ground sloths’ fossilized teeth reveal their unique roles in the...
Larisa R. G. DeSantis, Vanderbilt University and Aditya Reddy Kurre, University of Pennsylvania
A two-toed sloth at the...
