2.8 C
New York
Wednesday, January 20, 2021
Tags Brand

Tag: Brand

Science elicits hope in Americans – its positive brand doesn’t need...

Todd Newman, University of Wisconsin-Madison Harley-Davidson is one of the most iconic brands in the world. Harley-Davidson, however, doesn’t sell motorcycles – it sells a...

FUCT gets day in court as SCOTUS considers dropping slippery moral...

Megan M Carpenter, University of New Hampshire When’s a brand too scandalous to trademark? That’s a question the Supreme Court will soon decide in a...

How companies like United and Wells Fargo can win back consumer...

John Hauser, MIT Sloan School of Management It’s every CEO’s worst nightmare: For whatever reason, the CEO’s company is engulfed in negative publicity...

Most Popular

For restaurants looking to boost profits, it’s often about everything but...

Frank T. McAndrew, Knox College Staying one step ahead of the competition in the hypercompetitive restaurant industry requires more than simply tinkering with...