25.4 C
New York
Saturday, July 2, 2022
Tags Brand

Tag: Brand

Science elicits hope in Americans – its positive brand doesn’t need...

Todd Newman, University of Wisconsin-Madison Harley-Davidson is one of the most iconic brands in the world. Harley-Davidson, however, doesn’t sell motorcycles – it sells a...

FUCT gets day in court as SCOTUS considers dropping slippery moral...

Megan M Carpenter, University of New Hampshire When’s a brand too scandalous to trademark? That’s a question the Supreme Court will soon decide in a...

How companies like United and Wells Fargo can win back consumer...

John Hauser, MIT Sloan School of Management It’s every CEO’s worst nightmare: For whatever reason, the CEO’s company is engulfed in negative publicity...

Most Popular

The demand for luxury shellfish is polluting the ocean with plastic

Leah Bendell, Simon Fraser University The federal government has taken action recently to reduce the amount of plastic waste found on land and in oceans,...