Tag: Brands
Social media scatters your brain, and then you buy stuff you...
Matthew Pittman, University of Tennessee
The Research Brief is a short take about interesting academic work.
The rise and fall of Tab – after surviving the sweetener...
Jeffrey Miller, Colorado State University
Tab, the Coca-Cola company’s original diet soda brand, is headed to the soda graveyard, joining retired brands such as Like,...
Science elicits hope in Americans – its positive brand doesn’t need...
Todd Newman, University of Wisconsin-Madison
Harley-Davidson is one of the most iconic brands in the world. Harley-Davidson, however, doesn’t sell motorcycles – it sells a...
How Crisco toppled lard – and made Americans believers in industrial...
Helen Zoe Veit, Michigan State University
Perhaps you’ll unearth a can of Crisco for the holiday baking season. If so, you’ll be one of millions...
Companies promoting causes can be accused of ‘wokewashing’ – allying themselves...
Kim Sheehan, University of Oregon
More consumers want companies to address societal problems, including climate change and crumbling infrastructure.
Additionally, more than half want to buy...
The secret behind the success of the new ‘Star Wars’ films
Subimal Chatterjee, Binghamton University, State University of New York
In the 40 years since the original “Star Wars” film premiered, the franchise has been a...
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Facebook begins to shift from being a free and open platform...
Anjana Susarla, Michigan State University
When Facebook recently removed several accounts for trying to influence the 2018 midterm elections, it was the company’s latest move...
