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Tuesday, January 18, 2022
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Tag: Brands

The rise and fall of Tab – after surviving the sweetener...

Jeffrey Miller, Colorado State University Tab, the Coca-Cola company’s original diet soda brand, is headed to the soda graveyard, joining retired brands such as Like,...

Science elicits hope in Americans – its positive brand doesn’t need...

Todd Newman, University of Wisconsin-Madison Harley-Davidson is one of the most iconic brands in the world. Harley-Davidson, however, doesn’t sell motorcycles – it sells a...

How Crisco toppled lard – and made Americans believers in industrial...

Helen Zoe Veit, Michigan State University Perhaps you’ll unearth a can of Crisco for the holiday baking season. If so, you’ll be one of millions...

Companies promoting causes can be accused of ‘wokewashing’ – allying themselves...

Kim Sheehan, University of Oregon More consumers want companies to address societal problems, including climate change and crumbling infrastructure. Additionally, more than half want to buy...

The secret behind the success of the new ‘Star Wars’ films

Subimal Chatterjee, Binghamton University, State University of New York In the 40 years since the original “Star Wars” film premiered, the franchise has been a...

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What does nuclear power cost? Old plants dispel easy answers

John Parsons, MIT Sloan School of Management This article is part of The Conversation’s worldwide series on the Future of Nuclear. You can read the...