Tag: Customers
Starbucks fans are steamed: The psychology behind why changes to a...
H. Sami Karaca, Boston University and Jay L. Zagorsky, Boston University
Starbucks, the coffee chain giant, is modifying its...
Why bad customer service won’t improve anytime soon
Anthony Dukes, University of Southern California and Yi Zhu, University of Minnesota
Some of the most hated companies in the U.S. are also the most...
How companies like United and Wells Fargo can win back consumer...
John Hauser, MIT Sloan School of Management
It’s every CEO’s worst nightmare: For whatever reason, the CEO’s company is engulfed in negative publicity...
EXPLORING NATURE
The chickadee in the snowbank: A ‘canary in the coal mine’...
Benjamin Sonnenberg, University of Nevada, Reno
Wet snow pelts my face and pulls against my skis as I climb...
