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For companies like 23andMe, consumers are as much the product as the DNA test kits. Veronika Oliinyk/iStock via Getty Images Plus

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23andMe is potentially selling more than just genetic data – the...

Staff Writer - April 2, 2025

Kayte Spector-Bagdady, University of Michigan As soon as the genetic testing company 23andMe filed for bankruptcy on March 23,...