Tag: Disney+
Netflix-Warner deal would drive streaming market further down the road of...
David R. King, Florida State University
When it comes to major U.S. industries, three tends to be the magic...
The science of product placements – and why some work better...
Beth L. Fossen, Indiana University
In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough...
Drake and Jake, Mountain Dew’s millions and the Marvel Universe –...
Alexander Carter, University of Tennessee
Live sporting events are among the few remaining places where advertisers can ensure that...














