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Tags Food marketing

Tag: food marketing

Using ‘science’ to market cookies and other products meant for pleasure...

Rebecca Walker Reczek, The Ohio State University; Aviva Philipp-Muller, The Ohio State University, and John Costello, University of Notre Dame

The rise and fall of Tab – after surviving the sweetener...

Jeffrey Miller, Colorado State University Tab, the Coca-Cola company’s original diet soda brand, is headed to the soda graveyard, joining retired brands such as Like,...

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It’s a sad day when three limp flags are top of...

By Eric Shaw, University of Stirling Robert Peston, business editor at BBC news recently declared that his employer is “completely obsessed” by the agenda set...