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Tags Product placement

Tag: product placement

The science of product placements – and why some work better...

Beth L. Fossen, Indiana University In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough...

From ‘Pretty Little Liars’ to ‘The OC,’ television producers need to...

Cristel Antonia Russell, American University Kogod School of Business Teen drinking is rampant on television these days. From “Pretty Little Liars” to classic shows like “The...

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