Tag: Super Bowl
If football is so deadly, why did 103 million people watch...
John Affleck, Pennsylvania State University
During the second quarter of Super Bowl LII, the party stopped, if just for a second.
Tom Brady found Patriots wide...
The transformation of the Super Bowl ad experience
Mark Bartholomew, University at Buffalo, The State University of New York
In an era of increasing media fragmentation, you could describe the Super Bowl as...
Talent doesn’t explain the success of the Patriots and Eagles
Kyle Emich, University of Delaware
The New England Patriots lost their best wide receiver to an ACL tear before the season started. Two months later,...
Does defense actually win championships?
Mark Otten, California State University, Northridge
Legendary football coach Paul “Bear” Bryant famously said, “Offense sells tickets. Defense wins championships.”
Since Bryant’s retirement in 1982, his...
Super Bowl 50’s data deluge: How much is too much?
Malcolm Moran, Indiana University-Purdue University Indianapolis
Do you remember the “Announcerless Game?”
On December 20, 1980, an otherwise insignificant game between the New York Jets and...
















