Tag: surge pricing
Surge pricing is broken – but there’s a smarter way to...
Christopher S. Tang, University of California, Los Angeles; David Dobrzykowski, Auburn University, and Nicolo Masorgo, Miami University
Millions of...
Wendy’s ‘surge pricing’ mess looks like a case study in stakeholder...
Vivek Astvansh, McGill University
Just two words created a publicity nightmare for fast-food giant Wendy’s: dynamic pricing.













