Tag: TV advertising
Super Bowl ads: It’s getting harder for commercials to score with consumers
Linda Ferrell, Auburn University and O.C. Ferrell, Auburn University
With the Kansas City Chiefs and the San Francisco...
Take laughter, add tears − the secret recipe for the most-liked...
Niusha Jones, Boise State University and Anne Hamby, Boise State University
Viewers gravitate toward Super Bowl commercials that incorporate...
If Democrats prevail during the midterms, TV advertising might have something...
John M. Sides, Vanderbilt University
The neck-and-neck race for control of the U.S. Senate is particularly unwelcome news for...
EXPLORING NATURE
3 years after the Marshall Fire: Wildfire smoke’s health risks can...
Colleen E. Reid, University of Colorado Boulder
Three years ago, on Dec. 30, 2021, a wind-driven wildfire raced through...
