Tag: US consumers
Wendy’s ‘surge pricing’ mess looks like a case study in stakeholder...
Vivek Astvansh, McGill University
Just two words created a publicity nightmare for fast-food giant Wendy’s: dynamic pricing.
Oh, Christmas tree: The economics of the US holiday tree industry
Jay L. Zagorsky, Boston University and Patrick Abouchalache, Boston University
Christmas today is a big business, and one part...