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Tuesday, January 18, 2022
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Tag: advertising

How Cup Noodles became one of the biggest transpacific business success...

Alisa Freedman, University of Oregon See a container of Cup Noodles at a convenience store and you might think...

The science of product placements – and why some work better...

Beth L. Fossen, Indiana University In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough...

Black women prefer hair products marketed with them in mind

Yewande O. Addie, University of Florida The Research Brief is a short take on interesting academic work. The big idea Marketing reports indicate that black consumers long...

How advertising through the ages has shaped Christmas

Carl W. Jones, University of Westminster December 25, as we all know, is Jesus Christ’s birthday, a Christian celebration in which the myth of three...

How advertising through the ages has shaped Christmas

Carl W. Jones, University of Westminster December 25, as we all know, is Jesus Christ’s birthday, a Christian celebration in which the myth of three...

How Crisco toppled lard – and made Americans believers in industrial...

Helen Zoe Veit, Michigan State University Perhaps you’ll unearth a can of Crisco for the holiday baking season. If so, you’ll be one of millions...

Website privacy options aren’t much of a choice since they’re hard...

Hana Habib, Carnegie Mellon University and Lorrie Cranor, Carnegie Mellon University You’ve probably encountered a pair of shoes that won’t stop following you around the...

You’d be better off lighting your money on fire than giving...

Liberty Vittert, Washington University in St Louis Alright, you want to make this country a better place for yourself, your children and the many generations...

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Marine life is fleeing the equator to cooler waters. History tells...

Anthony Richardson, The University of Queensland; Chhaya Chaudhary, University of Auckland; David Schoeman, University of the Sunshine Coast, and Mark John Costello,...