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Tag: advertising

PFAS are showing up in children’s stain- and water-resistant products –...

Kathryn Rodgers, Boston University Even if children’s stain- or water-resistant clothes are advertised as “green” or “nontoxic,” they might...

Why ‘bad’ ads appear on ‘good’ websites – a computer scientist...

Eric Zeng, University of Washington Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear...

How much is the media buzz from a March Madness Cinderella...

Nancy Haskell, University of Dayton Few people outside Jersey City had heard of the No. 15 seed Saint Peter’s...

Radicalization pipelines: How targeted advertising on social media drives people to...

Jeanna Matthews, Clarkson University Have you had the experience of looking at some product online and then seeing ads...

How Cup Noodles became one of the biggest transpacific business success...

Alisa Freedman, University of Oregon See a container of Cup Noodles at a convenience store and you might think...

The science of product placements – and why some work better...

Beth L. Fossen, Indiana University In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough...

Black women prefer hair products marketed with them in mind

Yewande O. Addie, University of Florida The Research Brief is a short take on interesting academic work. The big idea Marketing reports indicate that black consumers long...

How advertising through the ages has shaped Christmas

Carl W. Jones, University of Westminster December 25, as we all know, is Jesus Christ’s birthday, a Christian celebration in which the myth of three...

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Forget opposites attract – to be happy, find someone like you

By Ryan Schacht, University of Utah Relationships are often interpreted as the outcome of an exchange of goods and services. Common knowledge says that the...