Tag: advertising
Don’t let ‘FDA-approved’ or ‘patented’ in ads give you a false...
Michael Mattioli, Indiana University
If you’ve ever reached for a bottle of moisturizer labeled “patented” or “FDA approved,” you...
Ads, food and gambling galore − 5 essential reads for the...
Nick Lehr, The Conversation
On Sunday in Las Vegas, the Kansas City Chiefs will be looking to win their...
Super Bowl ads: It’s getting harder for commercials to score with consumers
Linda Ferrell, Auburn University and O.C. Ferrell, Auburn University
With the Kansas City Chiefs and the San Francisco...
Take laughter, add tears − the secret recipe for the most-liked...
Niusha Jones, Boise State University and Anne Hamby, Boise State University
Viewers gravitate toward Super Bowl commercials that incorporate...
5 marketing lessons from the Taylor Swift and Travis Kelce romance
Angeline Close Scheinbaum, Clemson University
What happens when you unite the biggest pop star in the world and a...
Why more food, toiletry and beauty companies are switching to minimalist...
Lan Anh Nu Ton, Texas Christian University
For decades, marketers of consumer goods designed highly adorned packages, deploying bold...
EU files antitrust charges against Google – here’s how the ad...
Eric Zeng, Carnegie Mellon University
The European Union filed an antitrust case against Google on June 14, 2023, charging...
Social media scatters your brain, and then you buy stuff you...
Matthew Pittman, University of Tennessee
The Research Brief is a short take about interesting academic work.
EXPLORING NATURE
The chickadee in the snowbank: A ‘canary in the coal mine’...
Benjamin Sonnenberg, University of Nevada, Reno
Wet snow pelts my face and pulls against my skis as I climb...
