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Tag: advertising

Supreme Court bolsters donors’ free speech rights in unanimous crisis pregnancy...

Wayne Unger, Quinnipiac University The U.S. Supreme Court has cleared the way for a chain of crisis pregnancy centers...

Just thinking about tequila, whiskey or wine shifts your mindset –...

Logan Pant, University of Evansville Thinking about certain types of alcohol can alter your mood and trigger certain mindsets,...

2025’s words of the year reflect a year of digital disillusionment

Roger J. Kreuz, University of Memphis Which terms best represent 2025? Every year, editors for publications...

Don’t let ‘FDA-approved’ or ‘patented’ in ads give you a false...

Michael Mattioli, Indiana University If you’ve ever reached for a bottle of moisturizer labeled “patented” or “FDA approved,” you...

Ads, food and gambling galore − 5 essential reads for the...

Nick Lehr, The Conversation On Sunday in Las Vegas, the Kansas City Chiefs will be looking to win their...

Super Bowl ads: It’s getting harder for commercials to score with consumers

Linda Ferrell, Auburn University and O.C. Ferrell, Auburn University With the Kansas City Chiefs and the San Francisco...

Take laughter, add tears − the secret recipe for the most-liked...

Niusha Jones, Boise State University and Anne Hamby, Boise State University Viewers gravitate toward Super Bowl commercials that incorporate...

5 marketing lessons from the Taylor Swift and Travis Kelce romance

Angeline Close Scheinbaum, Clemson University What happens when you unite the biggest pop star in the world and a...

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