Tag: advertising
Just thinking about tequila, whiskey or wine shifts your mindset –...
Logan Pant, University of Evansville
Thinking about certain types of alcohol can alter your mood and trigger certain mindsets,...
2025’s words of the year reflect a year of digital disillusionment
Roger J. Kreuz, University of Memphis
Which terms best represent 2025?
Every year, editors for publications...
Don’t let ‘FDA-approved’ or ‘patented’ in ads give you a false...
Michael Mattioli, Indiana University
If you’ve ever reached for a bottle of moisturizer labeled “patented” or “FDA approved,” you...
Ads, food and gambling galore − 5 essential reads for the...
Nick Lehr, The Conversation
On Sunday in Las Vegas, the Kansas City Chiefs will be looking to win their...
Super Bowl ads: It’s getting harder for commercials to score with consumers
Linda Ferrell, Auburn University and O.C. Ferrell, Auburn University
With the Kansas City Chiefs and the San Francisco...
Take laughter, add tears − the secret recipe for the most-liked...
Niusha Jones, Boise State University and Anne Hamby, Boise State University
Viewers gravitate toward Super Bowl commercials that incorporate...
5 marketing lessons from the Taylor Swift and Travis Kelce romance
Angeline Close Scheinbaum, Clemson University
What happens when you unite the biggest pop star in the world and a...
Why more food, toiletry and beauty companies are switching to minimalist...
Lan Anh Nu Ton, Texas Christian University
For decades, marketers of consumer goods designed highly adorned packages, deploying bold...
EXPLORING NATURE
Trump’s ‘God Squad’ pits energy vs. endangered species, but it’s a...
Dan Salas, University of Illinois Chicago
There’s a well-worn debate in U.S. politics that goes something like this: Would...
