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Sunday, March 29, 2020
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Tag: advertising

Black women prefer hair products marketed with them in mind

Yewande O. Addie, University of Florida The Research Brief is a short take on interesting academic work. The big idea Marketing reports indicate that black consumers long...

How advertising through the ages has shaped Christmas

Carl W. Jones, University of Westminster December 25, as we all know, is Jesus Christ’s birthday, a Christian celebration in which the myth of three...

How advertising through the ages has shaped Christmas

Carl W. Jones, University of Westminster December 25, as we all know, is Jesus Christ’s birthday, a Christian celebration in which the myth of three...

How Crisco toppled lard – and made Americans believers in industrial...

Helen Zoe Veit, Michigan State University Perhaps you’ll unearth a can of Crisco for the holiday baking season. If so, you’ll be one of millions...

Website privacy options aren’t much of a choice since they’re hard...

Hana Habib, Carnegie Mellon University and Lorrie Cranor, Carnegie Mellon University You’ve probably encountered a pair of shoes that won’t stop following you around the...

You’d be better off lighting your money on fire than giving...

Liberty Vittert, Washington University in St Louis Alright, you want to make this country a better place for yourself, your children and the many generations...

Beer has a sexism problem and it goes much deeper than...

Chris Land, Anglia Ruskin University When CAMRA, the UK real ale campaign group, decided to ban beers with sexist names and labels from the Great...

Companies promoting causes can be accused of ‘wokewashing’ – allying themselves...

Kim Sheehan, University of Oregon More consumers want companies to address societal problems, including climate change and crumbling infrastructure. Additionally, more than half want to buy...

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Bargain-hunting robocars could spell the end for downtown parking – cities...

Corey Harper, Carnegie Mellon University and Constantine Samaras, Carnegie Mellon University Imagine a scene from the near-future: You get dropped off downtown by a driverless...