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Saturday, December 7, 2024

Tag: advertising

How social media is helping Big Tobacco hook a new generation...

Robert Kozinets, University of Southern California, Annenberg School for Communication and Journalism Big Tobacco is increasingly using social media to find new ways to hook...

Razor burned: Why Gillette’s campaign against toxic masculinity missed the mark

Alan Abitbol, University of Dayton Gillette has launched a new marketing campaign, “The Best Men Can Be,” with an ad that has gone viral. The ad...

‘Big Tech’ isn’t one big monopoly – it’s 5 companies all...

Amanda Lotz, University of Michigan Public concern about Facebook’s power in society – and in politics – has skyrocketed in the wake of revelations that...

Apple News could change the news business – will readers win?

<h1>Apple News could change the news business - will readers win?</h1> <span><a href="http://theconversation.com/profiles/axel-bruns-1433">Axel Bruns</a>, <em><a href="http://theconversation.com/institutions/queensland-university-of-technology">Queensland University of Technology</a></em></span> <p>In the early days of Web 2.0,...

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