Tag: advertising

Kim Sheehan, University of Oregon More consumers want companies to address societal problems, including climate change and crumbling infrastructure. Additionally, more than half want to buy...

Cristel Antonia Russell, American University Kogod School of Business Teen drinking is rampant on television these days. From “Pretty Little Liars” to classic shows like “The...

Robert Kozinets, University of Southern California, Annenberg School for Communication and Journalism Big Tobacco is increasingly using social media to find new ways to hook...

Alan Abitbol, University of Dayton Gillette has launched a new marketing campaign, “The Best Men Can Be,” with an ad that has gone viral. The ad...

Amanda Lotz, University of Michigan Public concern about Facebook’s power in society – and in politics – has skyrocketed in the wake of revelations that...

<h1>Apple News could change the news business - will readers win?</h1> <span><a href="http://theconversation.com/profiles/axel-bruns-1433">Axel Bruns</a>, <em><a href="http://theconversation.com/institutions/queensland-university-of-technology">Queensland University of Technology</a></em></span> <p>In the early days of Web 2.0,...