Tag: Branding
5 marketing lessons from the Taylor Swift and Travis Kelce romance
Angeline Close Scheinbaum, Clemson University
What happens when you unite the biggest pop star in the world and a...
Why do some brands change racist names and logos, but others...
Ela Veresiu, York University, Canada
In 2020, against the backdrop of global demonstrations against police brutality and systemic racism,...
Why are drug names so long and complicated? A pharmacist explains...
Jasmine Cutler, University of South Florida
At some point in your life, you’ll likely find yourself with a prescription...
Science elicits hope in Americans – its positive brand doesn’t need...
Todd Newman, University of Wisconsin-Madison
Harley-Davidson is one of the most iconic brands in the world. Harley-Davidson, however, doesn’t sell motorcycles – it sells a...
3 questions about vodka, answered
Jeffrey Miller, Colorado State University
Towards the end of Ian Fleming’s spy novel “Dr. No,” James Bond orders a vodka dry martini – “Shaken and...
Companies promoting causes can be accused of ‘wokewashing’ – allying themselves...
Kim Sheehan, University of Oregon
More consumers want companies to address societal problems, including climate change and crumbling infrastructure.
Additionally, more than half want to buy...
In Las Vegas, excess and fantasy bleed into tragedy
Mark Gottdiener, University at Buffalo, The State University of New York
In Sin City, people often do bad things to themselves.
Rather than deal with...
EXPLORING NATURE
The chickadee in the snowbank: A ‘canary in the coal mine’...
Benjamin Sonnenberg, University of Nevada, Reno
Wet snow pelts my face and pulls against my skis as I climb...
