Tag: Branding
Science elicits hope in Americans – its positive brand doesn’t need...
Todd Newman, University of Wisconsin-Madison
Harley-Davidson is one of the most iconic brands in the world. Harley-Davidson, however, doesn’t sell motorcycles – it sells a...
3 questions about vodka, answered
Jeffrey Miller, Colorado State University
Towards the end of Ian Fleming’s spy novel “Dr. No,” James Bond orders a vodka dry martini – “Shaken and...
Companies promoting causes can be accused of ‘wokewashing’ – allying themselves...
Kim Sheehan, University of Oregon
More consumers want companies to address societal problems, including climate change and crumbling infrastructure.
Additionally, more than half want to buy...
In Las Vegas, excess and fantasy bleed into tragedy
Mark Gottdiener, University at Buffalo, The State University of New York
In Sin City, people often do bad things to themselves.
Rather than deal with...
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Some graduation gifts really are better than others
Selin Malkoc, The Ohio State University
Graduation season is upon us, and for many graduates, it’s a moment they’ll want to remember for the rest...
