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Tags Consumers

Tag: Consumers

Buyer beware: Counterfeit markets can flourish during a public health crisis

Jay Kennedy, Michigan State University Rapid acceleration of coronavirus-related infections and fatalities in countries like Italy, Spain and the United States has led to widespread...

Black women prefer hair products marketed with them in mind

Yewande O. Addie, University of Florida The Research Brief is a short take on interesting academic work. The big idea Marketing reports indicate that black consumers long...

Why bad customer service won’t improve anytime soon

Anthony Dukes, University of Southern California and Yi Zhu, University of Minnesota Some of the most hated companies in the U.S. are also the most...

A brief guide to how the China-US trade war will affect...

Charles Hankla, Georgia State University With more tariffs on Chinese imports set to take effect this month, holiday shoppers in the U.S. face a dilemma:...

Craft beer is having an identity crisis, as big breweries muscle...

Maria Karampela, University of Strathclyde ; Juho Pesonen, University of Eastern Finland, and Nadine Waehning, York St John University The British beer industry has grown...

Government restrictions on labeling products as ‘meat’ aren’t likely to help...

Trey Malone, Michigan State University and Brandon McFadden, University of Delaware Substitutes for traditional meat products have captured the attention of investors, the media and...

It’s high time someone studied marijuana taxes – so we did

Muhammad Salar Khan, George Mason University Consumers don’t seem to mind paying sales taxes on things like food and clothing. Marijuana may be a different...

‘I’ll have what she’s having’ – how and why we copy...

Kelly L. Haws, Vanderbilt University; Brent McFerran, Simon Fraser University, and Peggy Liu, University of Pittsburgh Imagine you’re dining out at a casual restaurant with...

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How mindfulness could give you the gift of a calmer Christmas

By Anna Leyland, University of Sheffield In the run-up to Christmas we find our to-do lists bloated with added chores: present shopping, card writing, preparing...