Tag: Consumers
Buyer beware: Counterfeit markets can flourish during a public health crisis
Jay Kennedy, Michigan State University
Rapid acceleration of coronavirus-related infections and fatalities in countries like Italy, Spain and the United States has led to widespread...
Black women prefer hair products marketed with them in mind
Yewande O. Addie, University of Florida
The Research Brief is a short take on interesting academic work.
The big idea
Marketing reports indicate that black consumers long...
Why bad customer service won’t improve anytime soon
Anthony Dukes, University of Southern California and Yi Zhu, University of Minnesota
Some of the most hated companies in the U.S. are also the most...
A brief guide to how the China-US trade war will affect...
Charles Hankla, Georgia State University
With more tariffs on Chinese imports set to take effect this month, holiday shoppers in the U.S. face a dilemma:...
Craft beer is having an identity crisis, as big breweries muscle...
Maria Karampela, University of Strathclyde ; Juho Pesonen, University of Eastern Finland, and Nadine Waehning, York St John University
The British beer industry has grown...
Government restrictions on labeling products as ‘meat’ aren’t likely to help...
Trey Malone, Michigan State University and Brandon McFadden, University of Delaware
Substitutes for traditional meat products have captured the attention of investors, the media and...
It’s high time someone studied marijuana taxes – so we did
Muhammad Salar Khan, George Mason University
Consumers don’t seem to mind paying sales taxes on things like food and clothing. Marijuana may be a different...
‘I’ll have what she’s having’ – how and why we copy...
Kelly L. Haws, Vanderbilt University; Brent McFerran, Simon Fraser University, and Peggy Liu, University of Pittsburgh
Imagine you’re dining out at a casual restaurant with...
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How mindfulness could give you the gift of a calmer Christmas
By Anna Leyland, University of Sheffield
In the run-up to Christmas we find our to-do lists bloated with added chores: present shopping, card writing, preparing...
