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Tags Masculinity

Tag: masculinity

When men started to obsess over six-packs

Conor Heffernan, The University of Texas at Austin College of Liberal Arts The cultural obsession with six-pack abdominals shows...

As the pandemic rages, the US could use a little bit...

Marie Helweg-Larsen, Dickinson College In recent years, the English-speaking world has found two Danish concepts, “pyt” and “hygge,” useful for dealing with anxiety and stress. Now...

More penises are appearing on TV and in film – but...

Peter Lehman, Arizona State University If you’ve noticed an uptick of male frontal nudity in TV and in movies in recent years, you’re onto something. In...

South African singer Nakhane redefines ideas of masculinity

Gibson Ncube, University of Zimbabwe The clichéd adage “boys will be boys” has, over the ages, normalised unbecoming behaviours. It has also socialised young men...

George Washington would have so worn a mask

Maurizio Valsania, Università di Torino The genre “What would X do?” – where X stands for a noted figure in history, say Jesus or Dolly...

How air guitar became a serious sport

Byrd McDaniel, Brown University Advertised as the “greatest thing you’ve never seen,” the 2019 U.S. Air Guitar Championships will take place this summer. Competitors from...

Super Bowl ads played it safe, but we can still challenge...

Dillon Thomas Browne, University of Waterloo After this month’s online commotion about the #MeToo Gillette ad and a previous spot by Nike inspired by Black...

Razor burned: Why Gillette’s campaign against toxic masculinity missed the mark

Alan Abitbol, University of Dayton Gillette has launched a new marketing campaign, “The Best Men Can Be,” with an ad that has gone viral. The ad...

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