Tag: advertising
The science of product placements – and why some work better...
Beth L. Fossen, Indiana University
In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough...
Black women prefer hair products marketed with them in mind
Yewande O. Addie, University of Florida
The Research Brief is a short take on interesting academic work.
The big idea
Marketing reports indicate that black consumers long...
How advertising through the ages has shaped Christmas
Carl W. Jones, University of Westminster
December 25, as we all know, is Jesus Christ’s birthday, a Christian celebration in which the myth of three...
How advertising through the ages has shaped Christmas
Carl W. Jones, University of Westminster
December 25, as we all know, is Jesus Christ’s birthday, a Christian celebration in which the myth of three...
How Crisco toppled lard – and made Americans believers in industrial...
Helen Zoe Veit, Michigan State University
Perhaps you’ll unearth a can of Crisco for the holiday baking season. If so, you’ll be one of millions...
Website privacy options aren’t much of a choice since they’re hard...
Hana Habib, Carnegie Mellon University and Lorrie Cranor, Carnegie Mellon University
You’ve probably encountered a pair of shoes that won’t stop following you around the...
You’d be better off lighting your money on fire than giving...
Liberty Vittert, Washington University in St Louis
Alright, you want to make this country a better place for yourself, your children and the many generations...
Beer has a sexism problem and it goes much deeper than...
Chris Land, Anglia Ruskin University
When CAMRA, the UK real ale campaign group, decided to ban beers with sexist names and labels from the Great...



















