Tag: marketing
The marketing genius of Spotify Wrapped
Ishani Banerji, Clemson University
Even before this year’s Spotify Wrapped drops, I have a hunch what mine will reveal.
The beauty backfire effect: Being too attractive can hurt fitness influencers,...
Andrew Edelblum, University of Dayton and Abby Frank, University of Oregon
“Sex sells” has been a mantra in marketing...
Singles’ Day is a $150B holiday in China. Here’s why I...
Peter McGraw, University of Colorado Boulder
On Nov. 11 each year, a curious holiday takes over China. What began...
Why you seriously need to stop trying to be funny at work
Peter McGraw, University of Colorado Boulder; Adam Barsky, The University of Melbourne, and Caleb Warren, University of Arizona
How...
A boycott campaign fuels tension between Black shoppers and Black-owned brands...
Timeka N. Tounsel, University of Washington
Some Black consumers may be breaking up with Target this February.
Readers prefer to click on a clear, simple headline − like...
David Markowitz, Michigan State University; Hillary Shulman, The Ohio State University, and Todd Rogers, Harvard Kennedy School
In an...
Don’t let ‘FDA-approved’ or ‘patented’ in ads give you a false...
Michael Mattioli, Indiana University
If you’ve ever reached for a bottle of moisturizer labeled “patented” or “FDA approved,” you...
From rebel to retail − inside Bob Marley’s posthumous musical and...
Mike Alleyne, Middle Tennessee State University
The long-awaited Bob Marley biopic “One Love” will highlight important moments in the...
EXPLORING NATURE
LA fires showed how much neighborliness matters for wildfire safety –...
Elizabeth A. Logan, USC Dornsife College of Letters, Arts and Sciences and William Deverell, USC Dornsife College of Letters, Arts and Sciences
