Tag: marketing
The marketing genius of Spotify Wrapped
Ishani Banerji, Clemson University
Even before this year’s Spotify Wrapped drops, I have a hunch what mine will reveal.
The beauty backfire effect: Being too attractive can hurt fitness influencers,...
Andrew Edelblum, University of Dayton and Abby Frank, University of Oregon
“Sex sells” has been a mantra in marketing...
Singles’ Day is a $150B holiday in China. Here’s why I...
Peter McGraw, University of Colorado Boulder
On Nov. 11 each year, a curious holiday takes over China. What began...
Why you seriously need to stop trying to be funny at work
Peter McGraw, University of Colorado Boulder; Adam Barsky, The University of Melbourne, and Caleb Warren, University of Arizona
How...
A boycott campaign fuels tension between Black shoppers and Black-owned brands...
Timeka N. Tounsel, University of Washington
Some Black consumers may be breaking up with Target this February.
Readers prefer to click on a clear, simple headline − like...
David Markowitz, Michigan State University; Hillary Shulman, The Ohio State University, and Todd Rogers, Harvard Kennedy School
In an...
Don’t let ‘FDA-approved’ or ‘patented’ in ads give you a false...
Michael Mattioli, Indiana University
If you’ve ever reached for a bottle of moisturizer labeled “patented” or “FDA approved,” you...
From rebel to retail − inside Bob Marley’s posthumous musical and...
Mike Alleyne, Middle Tennessee State University
The long-awaited Bob Marley biopic “One Love” will highlight important moments in the...
EXPLORING NATURE
Trump’s EPA decides climate change doesn’t endanger public health – the...
Jonathan Levy, Boston University; Howard Frumkin, University of Washington; Jonathan Patz, University of Wisconsin-Madison, and Vijay Limaye, University of Wisconsin-Madison
