Tag: marketing
Why do Black Friday shoppers throw punches over bargains? A marketing...
Colleen P. Kirk, New York Institute of Technology
Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted...
The case for boosting WNBA player salaries
Nancy Lough, University of Nevada, Las Vegas
As someone who has studied the WNBA for years, I’ve been excited to witness, over the course of...
The bottled water industry’s healthy origins
Alexandre Nobajas, Keele University
Huge outcry ensued from my recent article about how Brexit would hurt Britain’s bottled water industry. The outcry wasn’t to do...
Craft beer is becoming the wine of New England by redefining...
Daina Cheyenne Harvey, College of the Holy Cross and Ellis Jones, College of the Holy Cross
The U.S. craft beer industry is exploding. Although two...
Why Trump’s tirades are losing their potency
Elizabeth C. Tippett, University of Oregon
President Trump on September 19 gave his inaugural speech to the United Nations General Assembly, where he characterized North...
Even ugly animals can win hearts and dollars to save them...
Diogo Veríssimo, Johns Hopkins University and Bob Smith, University of Kent
The Earth is home to millions of species, but you wouldn’t know it from...
How companies like United and Wells Fargo can win back consumer...
John Hauser, MIT Sloan School of Management
It’s every CEO’s worst nightmare: For whatever reason, the CEO’s company is engulfed in negative publicity...
Why are young women without wrinkles using Botox?
Dana Berkowitz, Louisiana State University
The battle against wrinkles has lasted for centuries. Long before surgical facelifts, people ingested powders and potions, stretched their...
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Americans aren’t getting enough to eat during the coronavirus pandemic –...
Kayla de la Haye, University of Southern California
The number of Americans who can’t get enough food is rising from already troubling levels during the...
