Tag: marketing
Social media scatters your brain, and then you buy stuff you...
Matthew Pittman, University of Tennessee
The Research Brief is a short take about interesting academic work.
AI-generated spam may soon be flooding your inbox – and it...
John Licato, University of South Florida
Each day, messages from Nigerian princes, peddlers of wonder drugs and promoters of...
Why do some brands change racist names and logos, but others...
Ela Veresiu, York University, Canada
In 2020, against the backdrop of global demonstrations against police brutality and systemic racism,...
Starbucks fans are steamed: The psychology behind why changes to a...
H. Sami Karaca, Boston University and Jay L. Zagorsky, Boston University
Starbucks, the coffee chain giant, is modifying its...
Move over unicorn lattes, there’s a new Instagram trend in town:...
Matthew Philp, Toronto Metropolitan University; Ethan Pancer, Saint Mary’s University, and Jenna Jacobson, Toronto Metropolitan University
The past decade...
Using ‘science’ to market cookies and other products meant for pleasure...
Rebecca Walker Reczek, The Ohio State University; Aviva Philipp-Muller, The Ohio State University, and John Costello, University of Notre Dame
The science of product placements – and why some work better...
Beth L. Fossen, Indiana University
In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough...
Why livestreamers should sell their products with a poker face –...
Michel Ballings, University of Tennessee; Neeraj Bharadwaj, University of Tennessee, and Prasad Naik, University of California, Davis
The Research...
EXPLORING NATURE
The chickadee in the snowbank: A ‘canary in the coal mine’...
Benjamin Sonnenberg, University of Nevada, Reno
Wet snow pelts my face and pulls against my skis as I climb...
