Tag: marketing
With Ford’s electric F-150 pickup, the EV transition shifts into high...
Brian C. Black, Penn State
When President Joe Biden took Ford’s electric F-150 Lightning pickup for a test drive...
Python skin jackets and elephant leather boots: How wealthy Western nations...
Maria Ivanova, University of Massachusetts Boston and Candace Famiglietti, University of Massachusetts Boston
Three-quarters of new and emerging infectious diseases in humans originate in wildlife....
How Crisco toppled lard – and made Americans believers in industrial...
Helen Zoe Veit, Michigan State University
Perhaps you’ll unearth a can of Crisco for the holiday baking season. If so, you’ll be one of millions...
Must end soon! But not too soon! The catch in time-limited...
Daniel Zizzo, The University of Queensland
As Christmas shopping ramps up, you may be getting a lot of emails offering you attractive discounts for a...
Lady backpacks and manly beer — the folly of gendered products
Samantha Brennan, University of Guelph
As women started counting steps and walking to work wearing running shoes and fitness trackers, there was one work-related item...
Craft beer is having an identity crisis, as big breweries muscle...
Maria Karampela, University of Strathclyde ; Juho Pesonen, University of Eastern Finland, and Nadine Waehning, York St John University
The British beer industry has grown...
‘I’ll have what she’s having’ – how and why we copy...
Kelly L. Haws, Vanderbilt University; Brent McFerran, Simon Fraser University, and Peggy Liu, University of Pittsburgh
Imagine you’re dining out at a casual restaurant with...
Companies promoting causes can be accused of ‘wokewashing’ – allying themselves...
Kim Sheehan, University of Oregon
More consumers want companies to address societal problems, including climate change and crumbling infrastructure.
Additionally, more than half want to buy...