Tag: marketing
Using ‘science’ to market cookies and other products meant for pleasure...
Rebecca Walker Reczek, The Ohio State University; Aviva Philipp-Muller, The Ohio State University, and John Costello, University of Notre Dame
The science of product placements – and why some work better...
Beth L. Fossen, Indiana University
In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough...
Why livestreamers should sell their products with a poker face –...
Michel Ballings, University of Tennessee; Neeraj Bharadwaj, University of Tennessee, and Prasad Naik, University of California, Davis
The Research...
With Ford’s electric F-150 pickup, the EV transition shifts into high...
Brian C. Black, Penn State
When President Joe Biden took Ford’s electric F-150 Lightning pickup for a test drive...
Python skin jackets and elephant leather boots: How wealthy Western nations...
Maria Ivanova, University of Massachusetts Boston and Candace Famiglietti, University of Massachusetts Boston
Three-quarters of new and emerging infectious diseases in humans originate in wildlife....
How Crisco toppled lard – and made Americans believers in industrial...
Helen Zoe Veit, Michigan State University
Perhaps you’ll unearth a can of Crisco for the holiday baking season. If so, you’ll be one of millions...
Must end soon! But not too soon! The catch in time-limited...
Daniel Zizzo, The University of Queensland
As Christmas shopping ramps up, you may be getting a lot of emails offering you attractive discounts for a...
Lady backpacks and manly beer — the folly of gendered products
Samantha Brennan, University of Guelph
As women started counting steps and walking to work wearing running shoes and fitness trackers, there was one work-related item...
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Why police reforms rarely succeed: Lessons from Latin America
Yanilda González, University of Chicago
President Donald Trump’s appointment of Attorney General Jeff Sessions has led people to speculate about the fate of recent police...
