Tag: marketing
Just thinking about tequila, whiskey or wine shifts your mindset –...
Logan Pant, University of Evansville
Thinking about certain types of alcohol can alter your mood and trigger certain mindsets,...
The marketing genius of Spotify Wrapped
Ishani Banerji, Clemson University
Even before this year’s Spotify Wrapped drops, I have a hunch what mine will reveal.
The beauty backfire effect: Being too attractive can hurt fitness influencers,...
Andrew Edelblum, University of Dayton and Abby Frank, University of Oregon
“Sex sells” has been a mantra in marketing...
Singles’ Day is a $150B holiday in China. Here’s why I...
Peter McGraw, University of Colorado Boulder
On Nov. 11 each year, a curious holiday takes over China. What began...
Why you seriously need to stop trying to be funny at work
Peter McGraw, University of Colorado Boulder; Adam Barsky, The University of Melbourne, and Caleb Warren, University of Arizona
How...
A boycott campaign fuels tension between Black shoppers and Black-owned brands...
Timeka N. Tounsel, University of Washington
Some Black consumers may be breaking up with Target this February.
Readers prefer to click on a clear, simple headline − like...
David Markowitz, Michigan State University; Hillary Shulman, The Ohio State University, and Todd Rogers, Harvard Kennedy School
In an...
Don’t let ‘FDA-approved’ or ‘patented’ in ads give you a false...
Michael Mattioli, Indiana University
If you’ve ever reached for a bottle of moisturizer labeled “patented” or “FDA approved,” you...
EXPLORING NATURE
Trump’s ‘God Squad’ pits energy vs. endangered species, but it’s a...
Dan Salas, University of Illinois Chicago
There’s a well-worn debate in U.S. politics that goes something like this: Would...
