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Tags Marketing

Tag: marketing

Why livestreamers should sell their products with a poker face –...

Michel Ballings, University of Tennessee; Neeraj Bharadwaj, University of Tennessee, and Prasad Naik, University of California, Davis The Research...

With Ford’s electric F-150 pickup, the EV transition shifts into high...

Brian C. Black, Penn State When President Joe Biden took Ford’s electric F-150 Lightning pickup for a test drive...

Python skin jackets and elephant leather boots: How wealthy Western nations...

Maria Ivanova, University of Massachusetts Boston and Candace Famiglietti, University of Massachusetts Boston Three-quarters of new and emerging infectious diseases in humans originate in wildlife....

How Crisco toppled lard – and made Americans believers in industrial...

Helen Zoe Veit, Michigan State University Perhaps you’ll unearth a can of Crisco for the holiday baking season. If so, you’ll be one of millions...

Must end soon! But not too soon! The catch in time-limited...

Daniel Zizzo, The University of Queensland As Christmas shopping ramps up, you may be getting a lot of emails offering you attractive discounts for a...

Lady backpacks and manly beer — the folly of gendered products

Samantha Brennan, University of Guelph As women started counting steps and walking to work wearing running shoes and fitness trackers, there was one work-related item...

Craft beer is having an identity crisis, as big breweries muscle...

Maria Karampela, University of Strathclyde ; Juho Pesonen, University of Eastern Finland, and Nadine Waehning, York St John University The British beer industry has grown...

‘I’ll have what she’s having’ – how and why we copy...

Kelly L. Haws, Vanderbilt University; Brent McFerran, Simon Fraser University, and Peggy Liu, University of Pittsburgh Imagine you’re dining out at a casual restaurant with...

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Protecting the American Investor by Championing Human Rights

  Protecting the American Investor by Championing Human Rights How Under Secretary of State Krach Put Wall Street on Notice by Michael Mink - January 18, 2020 Washington D.C....