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Tags Marketing

Tag: marketing

Using ‘science’ to market cookies and other products meant for pleasure...

Rebecca Walker Reczek, The Ohio State University; Aviva Philipp-Muller, The Ohio State University, and John Costello, University of Notre Dame

The science of product placements – and why some work better...

Beth L. Fossen, Indiana University In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough...

Why livestreamers should sell their products with a poker face –...

Michel Ballings, University of Tennessee; Neeraj Bharadwaj, University of Tennessee, and Prasad Naik, University of California, Davis The Research...

With Ford’s electric F-150 pickup, the EV transition shifts into high...

Brian C. Black, Penn State When President Joe Biden took Ford’s electric F-150 Lightning pickup for a test drive...

Python skin jackets and elephant leather boots: How wealthy Western nations...

Maria Ivanova, University of Massachusetts Boston and Candace Famiglietti, University of Massachusetts Boston Three-quarters of new and emerging infectious diseases in humans originate in wildlife....

How Crisco toppled lard – and made Americans believers in industrial...

Helen Zoe Veit, Michigan State University Perhaps you’ll unearth a can of Crisco for the holiday baking season. If so, you’ll be one of millions...

Must end soon! But not too soon! The catch in time-limited...

Daniel Zizzo, The University of Queensland As Christmas shopping ramps up, you may be getting a lot of emails offering you attractive discounts for a...

Lady backpacks and manly beer — the folly of gendered products

Samantha Brennan, University of Guelph As women started counting steps and walking to work wearing running shoes and fitness trackers, there was one work-related item...

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Why police reforms rarely succeed: Lessons from Latin America

Yanilda González, University of Chicago President Donald Trump’s appointment of Attorney General Jeff Sessions has led people to speculate about the fate of recent police...

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