Tag: marketing
A boycott campaign fuels tension between Black shoppers and Black-owned brands...
Timeka N. Tounsel, University of Washington
Some Black consumers may be breaking up with Target this February.
Readers prefer to click on a clear, simple headline − like...
David Markowitz, Michigan State University; Hillary Shulman, The Ohio State University, and Todd Rogers, Harvard Kennedy School
In an...
Don’t let ‘FDA-approved’ or ‘patented’ in ads give you a false...
Michael Mattioli, Indiana University
If you’ve ever reached for a bottle of moisturizer labeled “patented” or “FDA approved,” you...
From rebel to retail − inside Bob Marley’s posthumous musical and...
Mike Alleyne, Middle Tennessee State University
The long-awaited Bob Marley biopic “One Love” will highlight important moments in the...
Super Bowl ads: It’s getting harder for commercials to score with consumers
Linda Ferrell, Auburn University and O.C. Ferrell, Auburn University
With the Kansas City Chiefs and the San Francisco...
Take laughter, add tears − the secret recipe for the most-liked...
Niusha Jones, Boise State University and Anne Hamby, Boise State University
Viewers gravitate toward Super Bowl commercials that incorporate...
Focus on right now, not the distant future, to stay motivated...
Kaitlin Woolley, Cornell University and Paul Stillman, San Diego State University
It’s a familiar start-of-the-year scene. You’ve committed to...
Keeping a streak alive can be strong motivation to stick with...
Danny Weathers, Clemson University
Dick Coffee attended 781 consecutive University of Alabama football games. Meg Roh surfed through illness,...
EXPLORING NATURE
If it looks like a dire wolf, is it a dire...
Elay Shech, Auburn University
Biotech company Colossal Biosciences made headlines in April 2025 after claiming it had “successfully restored...
