Tag: marketing
Move over unicorn lattes, there’s a new Instagram trend in town:...
Matthew Philp, Toronto Metropolitan University; Ethan Pancer, Saint Mary’s University, and Jenna Jacobson, Toronto Metropolitan University
The past decade...
Using ‘science’ to market cookies and other products meant for pleasure...
Rebecca Walker Reczek, The Ohio State University; Aviva Philipp-Muller, The Ohio State University, and John Costello, University of Notre Dame
The science of product placements – and why some work better...
Beth L. Fossen, Indiana University
In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough...
Why livestreamers should sell their products with a poker face –...
Michel Ballings, University of Tennessee; Neeraj Bharadwaj, University of Tennessee, and Prasad Naik, University of California, Davis
The Research...
With Ford’s electric F-150 pickup, the EV transition shifts into high...
Brian C. Black, Penn State
When President Joe Biden took Ford’s electric F-150 Lightning pickup for a test drive...
Python skin jackets and elephant leather boots: How wealthy Western nations...
Maria Ivanova, University of Massachusetts Boston and Candace Famiglietti, University of Massachusetts Boston
Three-quarters of new and emerging infectious diseases in humans originate in wildlife....
How Crisco toppled lard – and made Americans believers in industrial...
Helen Zoe Veit, Michigan State University
Perhaps you’ll unearth a can of Crisco for the holiday baking season. If so, you’ll be one of millions...
Must end soon! But not too soon! The catch in time-limited...
Daniel Zizzo, The University of Queensland
As Christmas shopping ramps up, you may be getting a lot of emails offering you attractive discounts for a...
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Kids with cellphones more likely to be bullies – or get...
Elizabeth Englander, Bridgewater State University
Leer en español.
Each year, more parents send their young child to elementary school equipped with a smartphone.
For instance, the percentage...
