Tag: marketing
Even ugly animals can win hearts and dollars to save them...
Diogo Veríssimo, Johns Hopkins University and Bob Smith, University of Kent
The Earth is home to millions of species, but you wouldn’t know it from...
How companies like United and Wells Fargo can win back consumer...
John Hauser, MIT Sloan School of Management
It’s every CEO’s worst nightmare: For whatever reason, the CEO’s company is engulfed in negative publicity...
Why are young women without wrinkles using Botox?
Dana Berkowitz, Louisiana State University
The battle against wrinkles has lasted for centuries. Long before surgical facelifts, people ingested powders and potions, stretched their...
Offensive marketing can work – but not if it vilifies women
Offensive marketing can work – but not if it vilifies women
Isabelle Szmigin
, University of Birmingham
Scott Taylor
, University of Birmingham
In 1969 the Family Planning Information...
EXPLORING NATURE
Trump’s ‘God Squad’ pits energy vs. endangered species, but it’s a...
Dan Salas, University of Illinois Chicago
There’s a well-worn debate in U.S. politics that goes something like this: Would...
