Tag: marketing
From ‘Pretty Little Liars’ to ‘The OC,’ television producers need to...
Cristel Antonia Russell, American University Kogod School of Business
Teen drinking is rampant on television these days.
From “Pretty Little Liars” to classic shows like “The...
What Amazon’s decision to retrain a third of its employees means...
Scott F. Latham, University of Massachusetts Lowell
Amazon’s announcement that it will invest US$700 million to retrain 100,000 employees – a third of its U.S....
How social media is helping Big Tobacco hook a new generation...
Robert Kozinets, University of Southern California, Annenberg School for Communication and Journalism
Big Tobacco is increasingly using social media to find new ways to hook...
How stereo was first sold to a skeptical public
Jonathan Schroeder, Rochester Institute of Technology and Janet Borgerson, DePaul University
When we hear the word “stereo” today, we might simply think of a sound...
Why do Black Friday shoppers throw punches over bargains? A marketing...
Colleen P. Kirk, New York Institute of Technology
Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted...
The case for boosting WNBA player salaries
Nancy Lough, University of Nevada, Las Vegas
As someone who has studied the WNBA for years, I’ve been excited to witness, over the course of...
The bottled water industry’s healthy origins
Alexandre Nobajas, Keele University
Huge outcry ensued from my recent article about how Brexit would hurt Britain’s bottled water industry. The outcry wasn’t to do...
Craft beer is becoming the wine of New England by redefining...
Daina Cheyenne Harvey, College of the Holy Cross and Ellis Jones, College of the Holy Cross
The U.S. craft beer industry is exploding. Although two...
EXPLORING NATURE
The chickadee in the snowbank: A ‘canary in the coal mine’...
Benjamin Sonnenberg, University of Nevada, Reno
Wet snow pelts my face and pulls against my skis as I climb...
