Tag: marketing
Craft beer is becoming the wine of New England by redefining...
Daina Cheyenne Harvey, College of the Holy Cross and Ellis Jones, College of the Holy Cross
The U.S. craft beer industry is exploding. Although two...
Why Trump’s tirades are losing their potency
Elizabeth C. Tippett, University of Oregon
President Trump on September 19 gave his inaugural speech to the United Nations General Assembly, where he characterized North...
Even ugly animals can win hearts and dollars to save them...
Diogo Veríssimo, Johns Hopkins University and Bob Smith, University of Kent
The Earth is home to millions of species, but you wouldn’t know it from...
How companies like United and Wells Fargo can win back consumer...
John Hauser, MIT Sloan School of Management
It’s every CEO’s worst nightmare: For whatever reason, the CEO’s company is engulfed in negative publicity...
Why are young women without wrinkles using Botox?
Dana Berkowitz, Louisiana State University
The battle against wrinkles has lasted for centuries. Long before surgical facelifts, people ingested powders and potions, stretched their...
Offensive marketing can work – but not if it vilifies women
Offensive marketing can work – but not if it vilifies women
Isabelle Szmigin
, University of Birmingham
Scott Taylor
, University of Birmingham
In 1969 the Family Planning Information...
EXPLORING NATURE
Get chronic UTIs? Future treatments may add more bacteria to your...
Sarguru Subash, Texas A&M University
Millions of people in the U.S. and around the world suffer from urinary tract...
