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Tag: marketing

Lady backpacks and manly beer — the folly of gendered products

Samantha Brennan, University of Guelph As women started counting steps and walking to work wearing running shoes and fitness trackers, there was one work-related item...

Craft beer is having an identity crisis, as big breweries muscle...

Maria Karampela, University of Strathclyde ; Juho Pesonen, University of Eastern Finland, and Nadine Waehning, York St John University The British beer industry has grown...

‘I’ll have what she’s having’ – how and why we copy...

Kelly L. Haws, Vanderbilt University; Brent McFerran, Simon Fraser University, and Peggy Liu, University of Pittsburgh Imagine you’re dining out at a casual restaurant with...

Companies promoting causes can be accused of ‘wokewashing’ – allying themselves...

Kim Sheehan, University of Oregon More consumers want companies to address societal problems, including climate change and crumbling infrastructure. Additionally, more than half want to buy...

From ‘Pretty Little Liars’ to ‘The OC,’ television producers need to...

Cristel Antonia Russell, American University Kogod School of Business Teen drinking is rampant on television these days. From “Pretty Little Liars” to classic shows like “The...

What Amazon’s decision to retrain a third of its employees means...

Scott F. Latham, University of Massachusetts Lowell Amazon’s announcement that it will invest US$700 million to retrain 100,000 employees – a third of its U.S....

How social media is helping Big Tobacco hook a new generation...

Robert Kozinets, University of Southern California, Annenberg School for Communication and Journalism Big Tobacco is increasingly using social media to find new ways to hook...

How stereo was first sold to a skeptical public

Jonathan Schroeder, Rochester Institute of Technology and Janet Borgerson, DePaul University When we hear the word “stereo” today, we might simply think of a sound...

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Where are memories stored in the brain? New research suggests they...

Don Arnold, USC Dornsife College of Letters, Arts and Sciences All memory storage devices, from your brain to the RAM in your computer, store...