Tag: marketing
5 marketing lessons from the Taylor Swift and Travis Kelce romance
Angeline Close Scheinbaum, Clemson University
What happens when you unite the biggest pop star in the world and a...
Americans are tiptoeing out of economic turmoil this holiday shopping season
Ayalla A. Ruvio, Michigan State University and Forrest Morgeson, Michigan State University
With two big shopping days on the...
Why more food, toiletry and beauty companies are switching to minimalist...
Lan Anh Nu Ton, Texas Christian University
For decades, marketers of consumer goods designed highly adorned packages, deploying bold...
Tipping etiquette and norms are in flux − here’s how you...
Nathan B. Warren, BI Norwegian Business School and Sara Hanson, University of Richmond
Tipping has gotten more complicated –...
Just in time for back-to-school shopping: How retailers can alter customer...
Christopher Faires, Iowa State University and Robert Overstreet, Iowa State University
Back-to-school sales are underway, and people across the...
Travelers will refuse an upgrade to sit near a loved one...
Ximena Garcia-Rada, Texas A&M University; Michael Norton, Harvard University, and Rebecca K. Ratner, University of Maryland
The Research Brief...
Coca-Cola’s biggest challenge in greening its operations is its own global...
Bart Elmore, The Ohio State University
Coca-Cola is one of the world’s most widely recognized brands. Its global reach,...
Talking puppy or finger puppet? 5 tips for buying baby toys...
Brenna Hassinger-Das, Pace University and Jennifer M. Zosh, Penn State
Picking out a baby toy – whether it’s for...
EXPLORING NATURE
Get chronic UTIs? Future treatments may add more bacteria to your...
Sarguru Subash, Texas A&M University
Millions of people in the U.S. and around the world suffer from urinary tract...
