Tag: marketing
Super Bowl ads: It’s getting harder for commercials to score with consumers
Linda Ferrell, Auburn University and O.C. Ferrell, Auburn University
With the Kansas City Chiefs and the San Francisco...
Take laughter, add tears − the secret recipe for the most-liked...
Niusha Jones, Boise State University and Anne Hamby, Boise State University
Viewers gravitate toward Super Bowl commercials that incorporate...
Focus on right now, not the distant future, to stay motivated...
Kaitlin Woolley, Cornell University and Paul Stillman, San Diego State University
It’s a familiar start-of-the-year scene. You’ve committed to...
Keeping a streak alive can be strong motivation to stick with...
Danny Weathers, Clemson University
Dick Coffee attended 781 consecutive University of Alabama football games. Meg Roh surfed through illness,...
A bottle of scotch recently sold for $2.7 million – what’s...
Hovig Tchalian, University of Southern California
When a rare bottle of Scotch whisky sold for US$2.7 million in November...
5 marketing lessons from the Taylor Swift and Travis Kelce romance
Angeline Close Scheinbaum, Clemson University
What happens when you unite the biggest pop star in the world and a...
Americans are tiptoeing out of economic turmoil this holiday shopping season
Ayalla A. Ruvio, Michigan State University and Forrest Morgeson, Michigan State University
With two big shopping days on the...
Why more food, toiletry and beauty companies are switching to minimalist...
Lan Anh Nu Ton, Texas Christian University
For decades, marketers of consumer goods designed highly adorned packages, deploying bold...
EXPLORING NATURE
Trump’s EPA decides climate change doesn’t endanger public health – the...
Jonathan Levy, Boston University; Howard Frumkin, University of Washington; Jonathan Patz, University of Wisconsin-Madison, and Vijay Limaye, University of Wisconsin-Madison
