Tag: marketing
Tipping etiquette and norms are in flux − here’s how you...
Nathan B. Warren, BI Norwegian Business School and Sara Hanson, University of Richmond
Tipping has gotten more complicated –...
Just in time for back-to-school shopping: How retailers can alter customer...
Christopher Faires, Iowa State University and Robert Overstreet, Iowa State University
Back-to-school sales are underway, and people across the...
Travelers will refuse an upgrade to sit near a loved one...
Ximena Garcia-Rada, Texas A&M University; Michael Norton, Harvard University, and Rebecca K. Ratner, University of Maryland
The Research Brief...
Coca-Cola’s biggest challenge in greening its operations is its own global...
Bart Elmore, The Ohio State University
Coca-Cola is one of the world’s most widely recognized brands. Its global reach,...
Talking puppy or finger puppet? 5 tips for buying baby toys...
Brenna Hassinger-Das, Pace University and Jennifer M. Zosh, Penn State
Picking out a baby toy – whether it’s for...
Gen Z goes retro: Why the younger generation is ditching smartphones...
Omar H. Fares, Toronto Metropolitan University https://narrations.ad-auris.com/widget/the-conversation-canada/gen-z-goes-retro--why-the-younger-generation-is-ditching-smartphones-for--dumb-phones-
There is a growing movement among Gen Z to do away with...
Social media scatters your brain, and then you buy stuff you...
Matthew Pittman, University of Tennessee
The Research Brief is a short take about interesting academic work.
AI-generated spam may soon be flooding your inbox – and it...
John Licato, University of South Florida
Each day, messages from Nigerian princes, peddlers of wonder drugs and promoters of...
EXPLORING NATURE
Trump’s EPA decides climate change doesn’t endanger public health – the...
Jonathan Levy, Boston University; Howard Frumkin, University of Washington; Jonathan Patz, University of Wisconsin-Madison, and Vijay Limaye, University of Wisconsin-Madison
