Tag: marketing
Tipping etiquette and norms are in flux − here’s how you...
Nathan B. Warren, BI Norwegian Business School and Sara Hanson, University of Richmond
Tipping has gotten more complicated –...
Just in time for back-to-school shopping: How retailers can alter customer...
Christopher Faires, Iowa State University and Robert Overstreet, Iowa State University
Back-to-school sales are underway, and people across the...
Travelers will refuse an upgrade to sit near a loved one...
Ximena Garcia-Rada, Texas A&M University; Michael Norton, Harvard University, and Rebecca K. Ratner, University of Maryland
The Research Brief...
Coca-Cola’s biggest challenge in greening its operations is its own global...
Bart Elmore, The Ohio State University
Coca-Cola is one of the world’s most widely recognized brands. Its global reach,...
Talking puppy or finger puppet? 5 tips for buying baby toys...
Brenna Hassinger-Das, Pace University and Jennifer M. Zosh, Penn State
Picking out a baby toy – whether it’s for...
Gen Z goes retro: Why the younger generation is ditching smartphones...
Omar H. Fares, Toronto Metropolitan University https://narrations.ad-auris.com/widget/the-conversation-canada/gen-z-goes-retro--why-the-younger-generation-is-ditching-smartphones-for--dumb-phones-
There is a growing movement among Gen Z to do away with...
Social media scatters your brain, and then you buy stuff you...
Matthew Pittman, University of Tennessee
The Research Brief is a short take about interesting academic work.
AI-generated spam may soon be flooding your inbox – and it...
John Licato, University of South Florida
Each day, messages from Nigerian princes, peddlers of wonder drugs and promoters of...
EXPLORING NATURE
Oldest known cremation in Africa poses 9,500-year-old mystery about Stone Age...
Jessica C. Thompson, Yale University; Elizabeth Sawchuk, Stony Brook University (The State University of New York), and Jessica Cerezo-Román, University of Oklahoma
