Tag: marketing
Why do some brands change racist names and logos, but others...
Ela Veresiu, York University, Canada
In 2020, against the backdrop of global demonstrations against police brutality and systemic racism,...
Starbucks fans are steamed: The psychology behind why changes to a...
H. Sami Karaca, Boston University and Jay L. Zagorsky, Boston University
Starbucks, the coffee chain giant, is modifying its...
Move over unicorn lattes, there’s a new Instagram trend in town:...
Matthew Philp, Toronto Metropolitan University; Ethan Pancer, Saint Mary’s University, and Jenna Jacobson, Toronto Metropolitan University
The past decade...
Using ‘science’ to market cookies and other products meant for pleasure...
Rebecca Walker Reczek, The Ohio State University; Aviva Philipp-Muller, The Ohio State University, and John Costello, University of Notre Dame
The science of product placements – and why some work better...
Beth L. Fossen, Indiana University
In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough...
Why livestreamers should sell their products with a poker face –...
Michel Ballings, University of Tennessee; Neeraj Bharadwaj, University of Tennessee, and Prasad Naik, University of California, Davis
The Research...
With Ford’s electric F-150 pickup, the EV transition shifts into high...
Brian C. Black, Penn State
When President Joe Biden took Ford’s electric F-150 Lightning pickup for a test drive...
Python skin jackets and elephant leather boots: How wealthy Western nations...
Maria Ivanova, University of Massachusetts Boston and Candace Famiglietti, University of Massachusetts Boston
Three-quarters of new and emerging infectious diseases in humans originate in wildlife....
EXPLORING NATURE
Oldest known cremation in Africa poses 9,500-year-old mystery about Stone Age...
Jessica C. Thompson, Yale University; Elizabeth Sawchuk, Stony Brook University (The State University of New York), and Jessica Cerezo-Román, University of Oklahoma
