Tag: marketing
How social media is helping Big Tobacco hook a new generation...
Robert Kozinets, University of Southern California, Annenberg School for Communication and Journalism
Big Tobacco is increasingly using social media to find new ways to hook...
How stereo was first sold to a skeptical public
Jonathan Schroeder, Rochester Institute of Technology and Janet Borgerson, DePaul University
When we hear the word “stereo” today, we might simply think of a sound...
Why do Black Friday shoppers throw punches over bargains? A marketing...
Colleen P. Kirk, New York Institute of Technology
Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted...
The case for boosting WNBA player salaries
Nancy Lough, University of Nevada, Las Vegas
As someone who has studied the WNBA for years, I’ve been excited to witness, over the course of...
The bottled water industry’s healthy origins
Alexandre Nobajas, Keele University
Huge outcry ensued from my recent article about how Brexit would hurt Britain’s bottled water industry. The outcry wasn’t to do...
Craft beer is becoming the wine of New England by redefining...
Daina Cheyenne Harvey, College of the Holy Cross and Ellis Jones, College of the Holy Cross
The U.S. craft beer industry is exploding. Although two...
Why Trump’s tirades are losing their potency
Elizabeth C. Tippett, University of Oregon
President Trump on September 19 gave his inaugural speech to the United Nations General Assembly, where he characterized North...
Even ugly animals can win hearts and dollars to save them...
Diogo Veríssimo, Johns Hopkins University and Bob Smith, University of Kent
The Earth is home to millions of species, but you wouldn’t know it from...
EXPLORING NATURE
Oldest known cremation in Africa poses 9,500-year-old mystery about Stone Age...
Jessica C. Thompson, Yale University; Elizabeth Sawchuk, Stony Brook University (The State University of New York), and Jessica Cerezo-Román, University of Oklahoma
