Tag: marketing
How Crisco toppled lard – and made Americans believers in industrial...
Helen Zoe Veit, Michigan State University
Perhaps you’ll unearth a can of Crisco for the holiday baking season. If so, you’ll be one of millions...
Must end soon! But not too soon! The catch in time-limited...
Daniel Zizzo, The University of Queensland
As Christmas shopping ramps up, you may be getting a lot of emails offering you attractive discounts for a...
Lady backpacks and manly beer — the folly of gendered products
Samantha Brennan, University of Guelph
As women started counting steps and walking to work wearing running shoes and fitness trackers, there was one work-related item...
Craft beer is having an identity crisis, as big breweries muscle...
Maria Karampela, University of Strathclyde ; Juho Pesonen, University of Eastern Finland, and Nadine Waehning, York St John University
The British beer industry has grown...
‘I’ll have what she’s having’ – how and why we copy...
Kelly L. Haws, Vanderbilt University; Brent McFerran, Simon Fraser University, and Peggy Liu, University of Pittsburgh
Imagine you’re dining out at a casual restaurant with...
Companies promoting causes can be accused of ‘wokewashing’ – allying themselves...
Kim Sheehan, University of Oregon
More consumers want companies to address societal problems, including climate change and crumbling infrastructure.
Additionally, more than half want to buy...
From ‘Pretty Little Liars’ to ‘The OC,’ television producers need to...
Cristel Antonia Russell, American University Kogod School of Business
Teen drinking is rampant on television these days.
From “Pretty Little Liars” to classic shows like “The...
What Amazon’s decision to retrain a third of its employees means...
Scott F. Latham, University of Massachusetts Lowell
Amazon’s announcement that it will invest US$700 million to retrain 100,000 employees – a third of its U.S....
EXPLORING NATURE
Oldest known cremation in Africa poses 9,500-year-old mystery about Stone Age...
Jessica C. Thompson, Yale University; Elizabeth Sawchuk, Stony Brook University (The State University of New York), and Jessica Cerezo-Román, University of Oklahoma
